Reading Time: 2 minutes
If you are into a new trend of watching TV online, you can expect commercials in the near future. Google is looking to expand its TV ad brokering to online sites such as YouTube. Google has been running test advertising programs for TV ads for months and hopes to creative an avenue for advertisers looking for traditional and online outlets.
It seems this will only effect the bigger businesses from the advertising standpoint. The ability and desire to create and market TV commercials, even if only online is less feasible for most middle and smaller sized budgets. From the consumer standpoint- more commercials where previously there hadn’t been. So who wins here? Google and (Google would argue), the larger advertiser.
Here is the article as reported by the Wall Street Journal: http://tech.yahoo.com/news/afp/20090327/tc_afp/usitmediatelevisionadvertisinginternetgoogleyoutube
Reading Time: 3 minutes
I have recently come into contact with a Phishing scheme where an owner of a Yahoo Search Marketing sponsored search account was emailed falsely as Yahoo. The account owner then logged into this fake page giving the phishing thieves access to that account. The thief then hijacks the account using someone else’s money to pay for advertising until the fraud is captured and stopped by Yahoo themselves. Whats more is that the thieves even leave the previous advertising campaign active and running so that the owner will not notice any difference until logging in to the account itself.
Similar fraudulent tactics have been widely publicized with eBay. Again, this is not Yahoo or eBay’s doing and that parent company does give all stolen funds back to the rightful owner. But the best case scenario is a major headache and time wasted researching the issue and dollars lost/refunded.
In conclusion, do not ever log-in to any account of any type using a hyper-link from an email. Always go to your normal log in page to enter in private information. I promise you will not notice a difference in the fake and real log in pages- these guys are pro’s. Save the irritation and time. It can happen to anyone not paying attention.
Reading Time: 3 minutes
Both Yahoo and Google have their own forms of ‘ad scheduling’. This means that we can choose when we want our ads to be shown and just as importantly, when we don’t want our ads to be shown– well kind of.
Google fully provides this functionality- hour by hour, day by day, even down to every 1/4 hour, when to display your ads. The campaign ‘edit status’ button has what looks like a hyperlink, which is where you can find the ad scheduling function.
Yahoo Search Marketing on the other hand, allows you to schedule a start date and an end date, which is their full and complete definition of ad scheduling. Therefore, taking your campaigns on and offline at certain hours is a manual process– log in to the account and literally turn the account offline or back online to perform the same function. This is ridiculous- Yahoo needs to step up to the plate. We are not asking for voice command here.
Both search engines have the faults and points of utility, but for this function it’s a runaway: collegiate versus kindergarten.
Reading Time: 4 minutes
Google AdWords does provide a way internally to get suggestions for keywords in your marketplace, its called the Keyword Tool. This tool is found when drilling into the account at the ‘keyword’ level. This means you have clicked past both the Campaign and Ad Group levels to display your keywords and ads.
This tool is free to AdWords users, so great right. Well in the past not as much because depending on what you gave the tool as a starting term for more suggestions, the tool spit out those suggestions from most general (least useful) to specific. Furthermore, the only information associated with these suggestions was 2 simple horizontal bar graphs detailing, ‘advertiser competition’ and ‘search volume’. So hopefully your are following me in that no numeric data was given whatsoever.
Now Google has expanded the tool to return suggestions with ‘approximate search volume’ for the last month and ‘approximate average search volume’ with an actual value. Practically speaking, your campaign has only to spend a predetermined amount any way, so its not as if one regularly finds him or herself adding up search volumes, but it is nice to quantify what Google used to shove into a half inch blue bar.
When it comes down to it, we need to have all the necessary keywords in the PPC account regardless of search volume because we need to target what it is we have deemed necessary in achieving our projected goals. That is, we do the best we can with what we can in the given market with a given budget for a certain business model. But I can say it is significant that Google’s Keyword tool is a bit more useful, and frankly it is nice to see Google sharing any real data with us at all. I’m sure tired of getting email replies that might as well have been some fraction of a bar graph. But Google must be listening to the people to some extent in changes as little as this one.
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Microsoft and Yahoo have yet to work out a deal for Microsoft to takeover Yahoo via a stock bid in the $30 range. We at Webconsuls are not noting this in the slight chance that you hold Yahoo stock or in my case stock options. It is significant to note the impact of re-merger of the 2 giants in the search results category.
That is, Yahoo and MSN used to have a search marketing partnership which ended about 2 years ago. With Google the clear market share majority player, it would be nice to see Yahoo beef up its partners, especially for MSN who since the split from Yahoo has yet to be a formidable opponent.
In a perfect world, Yahoo Sponsored Search would give us the option of eliminating the partner network with the exception of MSN, should a merger ever be completed.
We’ll keep you updated.