Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

KonMari Your Digital Presence

Friday March 29, 2019

Reading Time: 10 minutes

It’s nearly April, which can mean only one thing: spring cleaning is on the horizon. In today’s world of KonMari madness (thanks, Netflix), it’s never been more en vogue to tidy up. Once your house is spic and span, be sure to turn your attention to old social accounts that are gathering dust – they can have serious impact on your digital marketing.


Why Digital Matters

It goes without saying that digital presence is everything in 2019. 93% of online experiences begin with a search engine, and 81% of people perform some sort of online research before making a large purchase. We’ve covered everything from the importance of mobile first website crawling to the weight of compelling blog content on the blog before, if you’d like a refresher.

These days, a Google search could be the difference between new clientele and fading business. Great companies suffer each year because of poor rankings, and even more receive customer complaints about barren social profiles. For example, 93% of people view menus online prior to dining out. When polled, many said they wouldn’t go to a restaurant that didn’t list their menu online. The same applies to people shopping for goods and services – just about everyone wants to see ratings and descriptions online. That’s digital in a nutshell.

In the spirit of tidying up, here are our top tips for cleaning your digital presence this spring.



First, make sure you’re addressing all your accounts. In the KonMari method, you pile all similar items (clothes, books, you name it) together to go through them. The same principle applies here. Make a list of every Facebook, Twitter, or Xanga account you can remember, then delete unused or unnecessary social media profiles. (If you read our recent post on Google+, you know that it’s probably best to go ahead and delete that one before Google does.) This keeps potential customers from stumbling across information you no longer curate or endorse.


Privacy and Security

Now’s a great time to get into the nitty-gritty of your socials. Yes, we’re talking about security… cybersecurity. While often overlooked, weak passwords and vulnerable accounts can snowball into something much more serious than off-brand Facebook statuses. If your password is the same across different platforms, including your online banking system or business email, you’re making the company’s assets vulnerable to multiple account breaches. This information may be scraped by someone online, but it’s also possible that former employees may retain access to your social media.

To combat any rogue login attempts, get into the habit of regularly creating strong passwords. Avoid using any personal information relevant to you, such as birthdays, names, or addresses. As a best practice, you should change out passwords on a regular basis.


Updating Information

One of the most common issues customers complain about is conflicting information online. Is your old office still listed as your primary location on Google My Business? Ancient phone numbers still in your website’s footer? It’s more important than ever to make sure your data is up to date; no one’s checking the Yellow Pages these days. NAP Consistency – short for Name, Address, Phone – has become a key factor in local search. Google has outlined that if those items aren’t identical internet-wide, you could become invisible to the search engine and its users.

Be sure to go through your contact and location information with a fine-toothed comb to avoid customer headaches. Many companies forget to update their About section with current news; as a result, outdated promises of new locations and product releases can detract from your social media presence.

This is also a great time to keep your socials active by updating your profile pictures and cover photos. Have you had any company photoshoots recently? Gotten new branding and logos done? Are you sick of the winter-themed posts cluttering your profile? Even something as simple as refreshing your imagery can create a little buzz around your business and keep you relevant.


Digital Networking and Groups

Whether you’re looking at your company’s LinkedIn or Facebook account, your feed is probably full of old connections and personal friends. While it’s important to network, everyone could benefit from intentionality in their online presence. Remove yourself from groups that don’t relate to your business connections, and seek out new ones you’re more interested in.

Consider pruning your “following” list in pursuit of the ideal ratio – avoid following more people than follow you. Make sure to remove spam accounts, those who never post, and those who post content that doesn’t align with your philosophy. Once you’ve freed up that space, update your profile with any conferences or industry events you’ve attended, any honors or awards received, or any indicators of growth from the past year. Your social accounts should be as good at networking as you are.


Go Google Yourself

Or Bing it. Run your company’s name through every search engine in the book: Google, Bing, YouTube (did you know YouTube is one of the top-ranked search engines? Fun facts). If you’re not ranking where you’d like to, we recommend troubleshooting with our checklist of 2019’s top SEO strategies. Better yet, give us a call at 949.701.4714.


Need Help Scrubbing Those Accounts? Let’s Talk.

You only get one chance at a (digital) first impression, so let’s get it right. Our team of experts will run through your social media profiles and website content to craft your cohesive, refreshed brand presence. You can reach one of our managing partners by calling 949.701.4714 or filling out this form. We look forward to chatting with you.

Reading Time: 9 minutes

What is LegitScript certification, and why do I need it?

Okay, fair question. If you’ve visited the blog before, you’ve probably seen our other posts on the topic of LegitScript. For our new followers, here’s a general summary.

Back in September 2017, we got word from Google that AdWords advertising for the addiction treatment industry was halted while a new verification process was implemented. This was done with the intent of weeding out false advertisers – those who earned undisclosed referral fees from addiction centers, but didn’t provide recovery services themselves.

Today, that verification process is in place. Google has partnered with LegitScript to provide the only certification service for drug and alcohol treatment providers. Getting their seal of approval reduces the chance that your advertising will be disrupted and differentiates your services from competitors (not to mention those sketchy lead farms mentioned above).

Now that you’re up to speed on the history and importance of LegitScript certification, read on for a condensed list of their requirements. Glance over the items listed below to get an idea of what you’ll need to have before submitting your treatment center for approval. This isn’t intended to be a comprehensive rundown, just an idea of what you’ll need to get started – you can read more about the full application process and requirements on LegitScript’s official website.

The LegitScript Application Checklist

Are you where you say you are?

  • Register as a corporate entity (ex: an LLC) in the area where you claim to offer services.
  • Provide documents proving ownership or lease agreement (for MSGs: permission to use) to confirm physical location.
  • In general, privately owned (“recovery”) residences will not be eligible for certification.

Are you licensed?

  • Adhere to state legal and regulatory licensing requirements for addiction treatment facilities.
  • Adhere to licensing requirements for all other services you offer.

Is your domain registration public?

  • Make sure your domain name does not have privacy protection.
  • Provide a list of all domain names and websites under your control.

Have you checked your content?

  • Display your physical address(es) where services are rendered, and what the nature of those services is.

Do you have written policies and procedures?

  • Provide a list of written policies + procedures demonstrating commitment to best practices, effective recovery, and continuous improvement.
  • List the actual treatment or intervention services offered or recommended by the program.

Is your team qualified?

  • Provide resumes for business owner, business leadership, and treatment professionals on staff. Must demonstrate expertise and training in addiction treatment.
  • Do you have a medical director and/or a clinical psychologist with addiction training on staff?

Do you have a professional setting?

  • Addiction facility must be in a professional (business), not residential, setting, as must other addiction treatment settings to which patients are referred.

Will you agree to a background check?

  • Applicant + key staff must submit to criminal background checks.
  • Disclose any prior criminal, regulatory, or civil violations.
  • Disclose any litigation commenced, resolved, or otherwise addressed that involves applicant over the past 10 years.
  • Neither applicant nor any other business under applicant’s current or former control may have been listed on HHS’s List of Excluded Individuals/Entities within the last five years.

Are you ready to disclose all your facilities?

  • Disclose all physical properties and corporate entities under applicant’s control and/or to which it refers patients.
  • All such properties must also adhere to these standards.

Do you have insurance?

  • Maintain + provide proof of insurance to operate an addiction treatment facility or service.

Are you compliant with HIPAA and other privacy provisions?

  • Comply with all provisions of applicable laws and regulations, including HIPAA.

Are your business practices legit?

  • None of your businesses may engage in practices (or extend offers) that may deceive or defraud patients in any way, including but not limited to any material detail about the facility.

What types of medicines do you prescribe, if any?

  • You may not use or recommend any drugs not approved by the FDA for their purpose. You may not rely on miracle cures, designer drugs, unapproved drugs, or other products such as Kratom or Ayahuasca (refer to LegitScript’s “Red Flag” list).

Do you offer incentives?

  • Disclose all incentives offered to patients to use your services. Applicants that offer incentives (ex: offering to pay for travel) will not be eligible for approval.

Will you be fully transparent?

  • If you fail to provide full and accurate information as requested, you will be denied. You may undertake reasonable remedial action during the certification process without penalty.

Do you work with lead generators?

  • Any co-ownership or affiliation with lead generators is prohibited. Any affiliation with a lead generator may be grounds for immediate denial.

Are you advertising without the proper certification?

  • Applicants advertising on Facebook or Google without LegitScript certification are presumed to be attempting to circumvent the goals of the LegitScript certification program. This may be grounds for denial.

Do you consent to on-site inspections?

  • You agree that LegitScript may conduct on-site inspections of your facility(ies) and you will in no way restrict this access.

That’s a wrap!

We hope this checklist will be helpful in your quest for LegitScript certification. Feel free to reach out by phone or email with any questions you may have – the Webconsuls team is always happy to talk digital strategy for your treatment center.