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OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

SEO vs. Google Ads: Which is Right for You?

Monday July 6, 2020

Reading Time: 9 minutes

Ah, the age-old question of internet marketing: should I focus on PPC or SEO? When brainstorming about your digital marketing strategy, you’ve probably asked yourself this more than once. Pay-per-click (PPC) ads, like Google Ads, pop up in relevant searches, promoting your company to a wider audience, while SEO can boost your ranking in these…

SAMHSA Hotline Dominates Search

Wednesday June 17, 2020

Reading Time: 9 minutes

The top section of the Google search results page was recently replaced by a large banner showing a SAMHSA (Substance Abuse & Mental Health Services Administration) addiction hotline number. SAMHSA is a government agency whose website contains addiction and mental health resources. This change has been implemented in certain states, and according to a source…

Nashville Responds to Black Lives Matter | Protests and Recent Rulings

Wednesday June 10, 2020

Reading Time: 14 minutes

Black Lives Matter: Nashville The recent deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery have sparked protests across America, with some of the most notable taking place in Nashville, Tennessee. Through marches, phone calls, and petitions, Tennesseans have called for legislators to enact meaningful change in the form of public policy. As Nashville responds…

Celebrating Mental Health Month | Our Mission

Thursday May 28, 2020

Reading Time: 9 minutes

1 in 5. 1 in 5. That’s the number of Americans who have a diagnosable mental illness right now. As you’re reading this article, friends, colleagues, and total strangers are dealing with the symptoms associated with anxiety, depression, and myriad other disorders. Many of them have experienced traumatic events at some point in their lives.…

Uplifting Stories of Human Kindness During COVID-19

Wednesday May 20, 2020

Reading Time: 9 minutes

Life in the Time of COVID-19 (& Also Tornadoes) We’ve come a long way since March. First, let’s acknowledge that in the past few months, we’ve had our lives turned completely upside-down. People all across the globe have dealt with strict “safer at home” orders, the sudden need to homeschool, and the abrupt closure of…

Coronavirus: Tips for Digital Marketing During COVID-19

Tuesday April 14, 2020

Reading Time: 9 minutes

Digital Marketing During COVID-19 As the novel coronavirus makes its way around the globe, Americans have adopted a lifestyle that seemed unthinkable just weeks ago. Today, we have closed schools and shuttered businesses while limiting travel as much as possible. As the economic landscape continues to shift, a strong online presence has become more important…

SEO During COVID-19 | The Importance of Maintaining Search Engine Visibility

Monday March 23, 2020

Reading Time: 10 minutes

As the COVID-19 situation develops, hourly updates are released detailing changes to consumer purchasing habits, supply chains, and distribution. These events are a first for business owners; how do you navigate during a period of economic uncertainty? Industries that rely on consumer activities – event spaces, restaurants, brick-and-mortar retail storefronts – probably need to reduce their…

How to Work from Home : Your Guide to Life with Coronavirus, Tornadoes, & Other Acts of God

Thursday March 12, 2020

Reading Time: 10 minutes

Have You Been Asked to Work from Home? Over the last week, Nashvillians have had to do a lot of adjusting. As we piece together roofless homes and wait for NES to restore power post-tornado, we’ve also received word of school closures and federally recommended quarantines. As coronavirus, also known as COVID-19, spreads throughout the…

Should You Partner with an Agency? | Finding the Right Fit

Thursday February 20, 2020

Reading Time: 8 minutes

Unless you have years of tactical experience, digital marketing can be one of the most difficult pieces of scaling your business. As a business owner, your biggest challenge is time, not competence; while it may be possible to dig into help articles about ever-changing Facebook ads, for example, it probably isn’t the best use of…

The Secret to Legal Marketing | How to Get More Clients for Your Firm

Tuesday January 21, 2020

Reading Time: 9 minutes

Online Legal Marketing: A Waste of Money or the Secret to Success? Legal professionals spend a great deal of their time hiring stellar talent, finding new clients, and expanding their practices. Many assume (correctly) that turning to online legal marketing is an excellent tactic to accomplish these goals. Unfortunately, an increasing number of them are…

The Best SEO Stats for 2020 | What You Need to Know Right Now

Thursday January 9, 2020

Reading Time: 7 minutes

The Wonderful World of SEO There is just one certainty about SEO: it’s always changing. It’s vital to stay on top of the latest algorithmic changes and updates to boost your rankings. Marketers who hold fast to old truths and outdated approaches will be quickly left behind in this ever-shifting landscape. We’ve compiled some important…

Social Ad Spend Expected to Surpass Print

Monday December 9, 2019

Reading Time: 5 minutes

Increased Social Ad Spend According to the latest forecasts, social media ad spend is predicted to surpass print ad spend for the first time in history. The report indicates that while social ad spend will jump 20% in 2019, spend on print sources like newspapers and magazines will dip 6%. Today, social media is the…