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Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

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East Nashville Tomato Fest: An Insider’s Guide

Friday August 13, 2021

Reading Time: 13 minutes

Every year, Nashville residents count down the days until the Tomato Art Festival: a bastion of the Middle Tennessee calendar. This observance bills itself as “a uniter, not a divider – bringing together fruits and vegetables since 2004.” The Tomato Fest and its associated concert are completely free to attend, and costumes are encouraged. Today,…

Google Ads Tips For Beginners

Wednesday April 14, 2021

Reading Time: 11 minutes

How To Get Better Results From Google Ads Google Ads can be enormously helpful for your business if done correctly. The targeting capabilities are vast, and paid search is as scalable as any advertising medium. It’s no surprise that consistently occupying above-the-fold real estate on the world’s largest search engine can be very profitable and…

Prioritize Your Health Like a Webconsuls Partner

Wednesday April 7, 2021

Reading Time: 6 minutes

World Health Day at Webconsuls Each year on April 7th, we celebrate World Health Day. Since its inception in 1948, this observance has aimed to create awareness around specific priority areas of concern for the World Health Organization (WHO). The theme of World Health Day 2021 is “Building a Fairer, Healthier World for Everyone.” Today,…

Big Changes To Google Ads Keywords

Tuesday March 9, 2021

Reading Time: 10 minutes

In an effort to simplify keyword match types, Google Ads will be eliminating the broad match modifier (BMM) keyword match type. The broad match modifier match type will be merged into the phrase match type, and the current phrase match rules will be altered slightly, essentially creating a new keyword match type. Google is currently…

Anniversary of the Nashville Tornado

Wednesday March 3, 2021

Reading Time: 10 minutes

Today marks one year since an EF-3 tornado ripped through Nashville. Truthfully, things haven’t felt the same since. One of the biggest changes we’ve noticed at the office is an increase in anxiety whenever a severe weather rolls through. As we prepare for another spring of hail, rain, and tornadoes, we wanted to share how…

Who is Eligible for Local Services Ads?

Friday December 18, 2020

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

The Best Small Businesses in East Nashville

Wednesday November 25, 2020

Reading Time: 14 minutes

Okay, confession time: we’ve never been fans of Black Friday. Somehow, getting trampled in a Walmart at 3AM has become a holiday tradition, and the Webconsuls team is not here for it. What we do love is supporting our East Nashville neighbors. As we gear up for Small Business Saturday, consider stopping by one of…

Fall COVID-19 Activities Near Nashville

Tuesday September 22, 2020

Reading Time: 8 minutes

Looking for Fall COVID-19 Activities in Nashville? Today is the first day of fall! Tonight, the autumnal equinox marks the start of our Nashville fall celebrations. You’re officially okay to buy stashes of candy, start decorating for Halloween, and put some hot cider into themed mugs. We know that our festivities will look a bit…

More Than Marketing: 4 Lesser-Known Webconsuls Services

Monday August 24, 2020

Reading Time: 8 minutes

At Webconsuls, we’re known for our digital marketing skills – okay, it’s for good reason. We’re dedicated to constantly optimizing our approach, which means that our team is always on the cutting edge of the online landscape. However, a lot of our friends and neighbors may not know the full scope of what we have…

What to Expect from a Discovery Session

Friday July 17, 2020

Reading Time: 8 minutes

As digital marketers, our strength lies in fully understanding your business. Once you decide to work with Webconsuls, we’ll kick off that relationship with a discovery session. If you’ve never partnered with an agency before, you may have some questions about this process. Today, we’ll walk you what to expect in a discovery session. What…

SEO vs. Google Ads: Which is Right for You?

Monday July 6, 2020

Reading Time: 9 minutes

Ah, the age-old question of internet marketing: should I focus on PPC or SEO? When brainstorming about your digital marketing strategy, you’ve probably asked yourself this more than once. Pay-per-click (PPC) ads, like Google Ads, pop up in relevant searches, promoting your company to a wider audience, while SEO can boost your ranking in these…

SAMHSA Hotline Dominates Search

Wednesday June 17, 2020

Reading Time: 9 minutes

The top section of the Google search results page was recently replaced by a large banner showing a SAMHSA (Substance Abuse & Mental Health Services Administration) addiction hotline number. SAMHSA is a government agency whose website contains addiction and mental health resources. This change has been implemented in certain states, and according to a source…