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Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

5 Benefits of Live Chat–and How to Get it Right

Monday February 12, 2018

Reading Time: 10 minutes

Customers have pretty high expectations of the websites they visit. They want a richer online experience and instant gratification, whether it comes in the form of same-day delivery or real-time live chat if they have an urgent question. With live chat, most issues can be resolved immediately, but solving problems in a snap isn’t the…

Two Technical SEO Trends We’re Obsessed With

Tuesday February 6, 2018

Reading Time: 6 minutes

It happens to the best of us: You go into the New Year with high expectations, more determined than ever to crush your goals and succeed. But when you check in on the progress you’ve made come February, you find that you’ve hardly made any progress at all. It’s all too easy to get carried…

Google to Enforce Addiction AdWords Changes Worldwide

Tuesday January 30, 2018

Reading Time: 9 minutes

Google rarely prohibits an entire industry from advertising, so it came as a surprise when it announced in September 2017 that it would be cracking down on how addiction treatment centers utilize AdWords. But news broke recently that Google has temporarily halted addiction center ads worldwide after it discovered that questionable referral services in the…

Federal Government Freezes Database of Substance Abuse and Mental Health Programs

Monday January 15, 2018

Reading Time: 8 minutes

The federal government has suspended a database that gives health care professionals access to more than 400 programs and resources that prevent and treat mental illness and substance use disorders, The Washington Post reports. SAMHSA’s National Registry of Evidence-based Programs and Practices (NREPP) serves as a database for hundreds of mental health and substance abuse…

What Does the End of Net Neutrality Mean for Digital Marketing and SEO?

Wednesday December 20, 2017

Reading Time: 8 minutes

There’s been a flurry of public opposition following the FCC’s vote to repeal net neutrality, an Obama-era policy that requires the internet to treat all traffic equally. As a company that specializes in digital marketing strategy for small businesses, Webconsuls is particularly invested in this topic. We help small companies leverage their budget to build…

Everything You Need to Know About Making a Facebook Cover Video

Wednesday December 13, 2017

Reading Time: 8 minutes

In recent years, Facebook has zeroed in on video, which is the way an increasing number of users prefer to consume content. For marketers, video content is a goldmine. 64% of consumers report that watching a branded marketing video on Facebook has influenced a purchase decision within the last month. Facebook is always releasing innovative…

4 Major SEO Trends to Expect in 2018

Wednesday November 15, 2017

Reading Time: 7 minutes

1. Digital Assistants  Siri, Alexa, Google… In a matter of years, we’ve become increasingly reliant on our digital assistants to communicate and obtain information. According to Google, 20% of mobile queries are voice searches. Voice technology has completely changed the nature of the search query, and it doesn’t appear to be going anywhere anytime soon.…

6 Web Design Trends We’re Loving

Monday October 30, 2017

Reading Time: 10 minutes

As technology continues to become even more integrated into our daily lives, we’ve come to expect more from our online experiences. Web designers are presented with the challenge of developing websites that look and feel interactive and personal; websites that “get” their users. Having a pulse on what’s going on in the world of web…

The Local SEO Checklist for New Businesses in Nashville

Tuesday October 17, 2017

Reading Time: 18 minutes

The Nashville region is home to more than 1.8 million residents and 40,000 business, and it’s showing no signs of slowing down. Over the past 20 years, more businesses are choosing to relocate to Nashville than any other city its size. It’s estimated that 85 people move to Nashville a day! With such an influx…

AdWords Changes Affect Everyone

Tuesday September 19, 2017

Reading Time: 7 minutes

Google implemented major changes to advertising in the addiction treatment industry last week when they announced AdWords ads for rehab centers would be greatly reduced. Google has told Webconsuls that the long-term goal is to implement a verification system for treatment centers wishing to run ads. You can learn more about Google’s changes on our blog.…

Changes for Addiction Treatment Advertisers ​on AdWords

Thursday September 14, 2017

Reading Time: 4 minutes

  During our conference call with Google AdWords yesterday, Webconsuls was informed that AdWords advertising for the addiction treatment industry will be “dialed back” temporarily. Therefore, all clients with active AdWords campaigns may experience a decrease in paid traffic starting today. This decrease is due to Google implementing a new verification process for AdWords advertisers…

GOOGLE Reader Going, Going, Gone

Monday July 1, 2013

Reading Time: 3 minutes

“The demise of Google Reader, if logical, is a reminder of how far we’ve come from the cuddly old ‘I’m Feeling Lucky’ Google days, in which there was a foreseeably-astonishing delight in the way Google’s evolving design tricks anticipated what users would like.”  James Fallows Google Reader was officially put to rest today… If you…