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Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

8 Blogging Basics for Businesses

Friday August 31, 2018

Reading Time: 11 minutes

You know you need to blog, but maybe you don’t know how to do it. Whether you’re launching a new business or want to refresh your brand’s digital presence, this blog will help you get started on creating content people actually want to read. 1. Set the groundwork Before you start blogging, you have to…

A Custom Attorney Directory

Friday July 27, 2018

Reading Time: 4 minutes

Welcome to Feature Friday. A Custom DUI Attorney Directory Today we’re featuring our custom design and development of California DUI Lawyers Association. This client wanted a custom, user friendly directory of DUI attorneys in California. The goal of the website was to create a space where: People could find DUI attorneys in their area, review…

LegitScript Standards and Off-Site Linking

Thursday July 26, 2018

Reading Time: 5 minutes

For those treatment centers that have been certified by LegitScript – congratulations! For those that are still applying, listen up. We’re finding that one of the most overlooked standards listed in their certification standards is #10. It states: Applicant must disclose all physical properties and corporate entities under its control and/or to which it refers…

5 Social Trends to Expect In 2018

Friday February 23, 2018

Reading Time: 6 minutes

Social media went through its fair share of changes in 2017. Instagram Stories proved they’re here to stay. Twitter raised the character limit from 140 to 280. Snapchat went public. Platforms launch trendy, cutting-edge features left and right, and they affect users and brands equally. So what kind of social media trends can we expect…

7 Practical Ways for Your Business to Use Instagram Stories

Monday February 19, 2018

Reading Time: 9 minutes

For a lot of businesses, Instagram is one of the least-used social platforms, but with more than 500 million daily active users, it’s a well of untapped potential. According to Instagram, users 25 and up spend more than 24 minutes a day scrolling the app. Instagram isn’t just for sharing pics of food and sunsets.…

5 Benefits of Live Chat–and How to Get it Right

Monday February 12, 2018

Reading Time: 10 minutes

Customers have pretty high expectations of the websites they visit. They want a richer online experience and instant gratification, whether it comes in the form of same-day delivery or real-time live chat if they have an urgent question. With live chat, most issues can be resolved immediately, but solving problems in a snap isn’t the…

Two Technical SEO Trends We’re Obsessed With

Tuesday February 6, 2018

Reading Time: 6 minutes

It happens to the best of us: You go into the New Year with high expectations, more determined than ever to crush your goals and succeed. But when you check in on the progress you’ve made come February, you find that you’ve hardly made any progress at all. It’s all too easy to get carried…

Google to Enforce Addiction AdWords Changes Worldwide

Tuesday January 30, 2018

Reading Time: 9 minutes

Google rarely prohibits an entire industry from advertising, so it came as a surprise when it announced in September 2017 that it would be cracking down on how addiction treatment centers utilize AdWords. But news broke recently that Google has temporarily halted addiction center ads worldwide after it discovered that questionable referral services in the…

Federal Government Freezes Database of Substance Abuse and Mental Health Programs

Monday January 15, 2018

Reading Time: 8 minutes

The federal government has suspended a database that gives health care professionals access to more than 400 programs and resources that prevent and treat mental illness and substance use disorders, The Washington Post reports. SAMHSA’s National Registry of Evidence-based Programs and Practices (NREPP) serves as a database for hundreds of mental health and substance abuse…

What Does the End of Net Neutrality Mean for Digital Marketing and SEO?

Wednesday December 20, 2017

Reading Time: 8 minutes

There’s been a flurry of public opposition following the FCC’s vote to repeal net neutrality, an Obama-era policy that requires the internet to treat all traffic equally. As a company that specializes in digital marketing strategy for small businesses, Webconsuls is particularly invested in this topic. We help small companies leverage their budget to build…

Everything You Need to Know About Making a Facebook Cover Video

Wednesday December 13, 2017

Reading Time: 8 minutes

In recent years, Facebook has zeroed in on video, which is the way an increasing number of users prefer to consume content. For marketers, video content is a goldmine. 64% of consumers report that watching a branded marketing video on Facebook has influenced a purchase decision within the last month. Facebook is always releasing innovative…

4 Major SEO Trends to Expect in 2018

Wednesday November 15, 2017

Reading Time: 7 minutes

1. Digital Assistants  Siri, Alexa, Google… In a matter of years, we’ve become increasingly reliant on our digital assistants to communicate and obtain information. According to Google, 20% of mobile queries are voice searches. Voice technology has completely changed the nature of the search query, and it doesn’t appear to be going anywhere anytime soon.…