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Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .
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The Secret to Legal Marketing | How to Get More Clients for Your Firm
Tuesday January 21, 2020
Reading Time: 9 minutes
Online Legal Marketing: A Waste of Money or the Secret to Success? Legal professionals spend a great deal of their time hiring stellar talent, finding new clients, and expanding their practices. Many assume (correctly) that turning to online legal marketing is an excellent tactic to accomplish these goals. Unfortunately, an increasing number of them are…
The Best SEO Stats for 2020 | What You Need to Know Right Now
Thursday January 9, 2020
Reading Time: 7 minutes
The Wonderful World of SEO There is just one certainty about SEO: it’s always changing. It’s vital to stay on top of the latest algorithmic changes and updates to boost your rankings. Marketers who hold fast to old truths and outdated approaches will be quickly left behind in this ever-shifting landscape. We’ve compiled some important…
Social Ad Spend Expected to Surpass Print
Monday December 9, 2019
Reading Time: 5 minutes
Increased Social Ad Spend According to the latest forecasts, social media ad spend is predicted to surpass print ad spend for the first time in history. The report indicates that while social ad spend will jump 20% in 2019, spend on print sources like newspapers and magazines will dip 6%. Today, social media is the…
Webconsuls Celebrates 20th Anniversary
Wednesday November 20, 2019
Reading Time: 5 minutes
20th Anniversary Celebration Webconsuls, LLC is celebrating its 20th anniversary as a successful web design and search engine optimization firm. Founded just one year after Google Search and one year before Google Ads, the company has remained at the forefront of digital trends, assisting over 500 clients in the development of websites and digital strategy.…
Search Intent and SEO for Addiction Treatment
Thursday November 7, 2019
Reading Time: 8 minutes
We’ve been working in the addiction treatment space since 2002. Over the years, we’ve identified consistencies in popular search terms and have created a proven approach to crafting search ads for treatment providers. We love to share our findings with you. Today, we’ll talk about perhaps one of the most important components of this process:…
Fall Website Updates & Marketing Campaigns
Friday October 4, 2019
Reading Time: 7 minutes
Autumn is a time of transition. Three big things should be changing right now: temperatures, leaves, and your marketing strategy. We’ve put together some of our favorite recommendations for getting your digital presence ready for fall. Decorating Your Socials for Fall Decorating for the season ahead isn’t limited to wreaths or spooky yard ornamentation. The…
Brand Equity: The Biggest Challenge Facing Businesses Today
Friday September 20, 2019
Reading Time: 7 minutes
When you run a company, there are countless moving pieces to supervise. Your marketing efforts and brand presence, while only serving as small pieces of your overall business, are the two areas which can have the greatest impact on your sales, growth, and success. Unfortunately, many business owners are currently operating on an outdated understanding…
The “New” New Year – Why You Should Double Your Advertising Efforts This Fall
Friday September 13, 2019
Reading Time: 7 minutes
Many business owners feel an extra incentive to advertise their products and services at the beginning of the new year, and many more have made a moment of “back to school” beginning in August. However, recent research indicates that merely focusing on mothers and fathers of the back-to-school crowd is a missed opportunity for marketers.…
How to Avoid the Pitfalls of Facebook Advertising
Tuesday August 20, 2019
Reading Time: 8 minutes
Deciding to invest in your digital presence is one of the most pivotal moments for any business in 2019. When done correctly, allocating a portion of your budget to online advertising can be transformational, bringing in a host of new clients and excited fans. However, many first-time marketers find themselves frustrated by the process of…
Instagram Bringing Ads to Explore Tab
Friday July 19, 2019
Reading Time: 5 minutes
Instagram’s “Explore” tab is one of the most engaging parts of the image-sharing app: it shows users content that they may enjoy, algorithmically tailored based on photos they’ve engaged with previously. The social media platform announced last month that they plan to introduce ads to this portion of the app “slowly and thoughtfully” over the…
How Google Responds to Millions of Fake Businesses
Friday July 5, 2019
Reading Time: 7 minutes
Last month, the Wall Street Journal launched an investigation into Google Maps. Their report claims that millions of business listings are completely fake – and that the search engine giant profits from this deception through ad revenue. In the digital age, Google is the first stop for just about everyone looking for home repairs or…
Facebook’s New Clear History Feature (& What It Means for Your Marketing)
Monday June 17, 2019
Reading Time: 7 minutes
Last month, Facebook warned advertisers about an upcoming complication for their marketing strategies. The social media company will now be making a “clear history” feature available to its users. By selecting this option, people with Facebook profiles will be able to delete or disable data that the social network receives from outside websites and apps.…