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OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

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Brand Equity: The Biggest Challenge Facing Businesses Today

Friday September 20, 2019

Reading Time: 7 minutes

When you run a company, there are countless moving pieces to supervise. Your marketing efforts and brand presence, while only serving as small pieces of your overall business, are the two areas which can have the greatest impact on your sales, growth, and success. Unfortunately, many business owners are currently operating on an outdated understanding…

The “New” New Year – Why You Should Double Your Advertising Efforts This Fall

Friday September 13, 2019

Reading Time: 7 minutes

Many business owners feel an extra incentive to advertise their products and services at the beginning of the new year, and many more have made a moment of “back to school” beginning in August. However, recent research indicates that merely focusing on mothers and fathers of the back-to-school crowd is a missed opportunity for marketers.…

How to Avoid the Pitfalls of Facebook Advertising

Tuesday August 20, 2019

Reading Time: 8 minutes

Deciding to invest in your digital presence is one of the most pivotal moments for any business in 2019. When done correctly, allocating a portion of your budget to online advertising can be transformational, bringing in a host of new clients and excited fans. However, many first-time marketers find themselves frustrated by the process of…

Instagram Bringing Ads to Explore Tab

Friday July 19, 2019

Reading Time: 5 minutes

Instagram’s “Explore” tab is one of the most engaging parts of the image-sharing app: it shows users content that they may enjoy, algorithmically tailored based on photos they’ve engaged with previously. The social media platform announced last month that they plan to introduce ads to this portion of the app “slowly and thoughtfully” over the…

How Google Responds to Millions of Fake Businesses

Friday July 5, 2019

Reading Time: 7 minutes

Last month, the Wall Street Journal launched an investigation into Google Maps. Their report claims that millions of business listings are completely fake – and that the search engine giant profits from this deception through ad revenue. In the digital age, Google is the first stop for just about everyone looking for home repairs or…

Facebook’s New Clear History Feature (& What It Means for Your Marketing)

Monday June 17, 2019

Reading Time: 7 minutes

Last month, Facebook warned advertisers about an upcoming complication for their marketing strategies. The social media company will now be making a “clear history” feature available to its users. By selecting this option, people with Facebook profiles will be able to delete or disable data that the social network receives from outside websites and apps.…

What’s in a Name? The Story Behind “Webconsuls”

Friday May 17, 2019

Reading Time: 8 minutes

Any business owner can tell you that by the time you need to come up with a name, you’ve already done a ton of heavy lifting. Between filing as an LLC or LLP (or even a 501(c)(3)!) and getting your funds in order, the logistics can often become overwhelming. After spending hours on your core…

Google’s Local Services Ads for Lawyers: What You Need to Know

Tuesday April 23, 2019

Reading Time: 8 minutes

We’ve been in the digital marketing world for twenty years, which means that we know two important things about Google: it’s always changing, and it’s the gold standard for advertising online. As a core tenant of our digital strategy, we make it our business to know about Google’s new ad platforms and capabilities before anyone…

KonMari Your Digital Presence

Friday March 29, 2019

Reading Time: 10 minutes

It’s nearly April, which can mean only one thing: spring cleaning is on the horizon. In today’s world of KonMari madness (thanks, Netflix), it’s never been more en vogue to tidy up. Once your house is spic and span, be sure to turn your attention to old social accounts that are gathering dust – they…

LegitScript Treatment Center Checklist: Your Guide to Getting Certified

Wednesday March 13, 2019

Reading Time: 9 minutes

What is LegitScript certification, and why do I need it? Okay, fair question. If you’ve visited the blog before, you’ve probably seen our other posts on the topic of LegitScript. For our new followers, here’s a general summary. Back in September 2017, we got word from Google that AdWords advertising for the addiction treatment industry…

The Death of Google+ (And What It Means for Your Business)

Wednesday February 27, 2019

Reading Time: 6 minutes

After its second data breach, Google+ is shutting down for good. The recent leak prompted Google execs to fast track the failed social network’s sunsetting. The breach impacted 52.5 million users and made non-public data available to developers. While Google claims that no third party accessed this and no app devs misused it (or were…

Mobile First Websites

Tuesday February 19, 2019

Reading Time: 8 minutes

Google Now Crawls Mobile BEFORE the Desktop Version What You Need to Know About Mobile-First Indexing You might remember that in our last blog, we discussed the importance of ‘thinking mobile’ while establishing your 2019 SEO and marketing plans. Since Google’s 2018 rollout of mobile-first search engine indexing, Webconsuls clients have…