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GOOGLE Reader Going, Going, Gone


Monday July 1, 2013

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“The demise of Google Reader, if logical, is a reminder of how far we’ve come from the cuddly old ‘I’m Feeling Lucky’ Google days, in which there was a foreseeably-astonishing delight in the way Google’s evolving design tricks anticipated what users would like.”  James Fallows

Google Reader was officially put to rest today…

If you are shocked that Webconsuls is publishing a blog post today, we’re not surprised.  There was a time when we published a post every day of the week. A couple of years ago, when the economy started to improve we found that our clients needed our assistance in so many new ways…writing blog posts took a back seat. In fact in 2012 we only published 18 posts. But we tried to stay abreast of SEO and SMO news by using Google Reader.

Today there are a number of news articles about the termination of Google Reader, and we were particularly taken by one article that offered a very informative infographic that is appropriately called The Google Graveyard.

A Google Projects Resting Ground

Elisa Gabbert of WordStream wrote a great post and included this fabulous infographic. Read the infographic carefully, you might learn about the coming demise of other Google products.

 

Check out our newly remodeled website…

Hope you have enjoyed stopping by today. By the way, last week we updated our website, please stop by and take a look around.  Let us know what you think.

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Sometimes reporters will use the worn phrase “slow news month”.  I think we used to associate “slow news month” with any summer month: school vacations, legislature vacations, summer holidays, etc. Let’s talk about July. It really is not a “slow news month” and historically it never has been. This July has been very busy…I will not count all the ways, but I did want to share with our readers some news stories about our Webconsuls’ clients. Some news is fun, some very serious, some inspiring…take a look for yourself.

On July 2, 2010, the AP reported “Teenager’s death puts focus on LA’s rave parties” and quoted John Lieberman of Visions Adolescent Treatment Centers.

Also on July 2, 2010, the Los Angeles Times presented “A plank slate for an oral surfing history” which reports about The Surfing Heritage Foundation’s latest project.

On July 4, 2010, the Hattiesburg American featured “Kids aim to help wildlife”.  Here we get to meet Cade and Kathryn raising money for the wildlife affected by the Gulf oil spill. Their mom is Susan Slaughter of Pine Grove Behavioral Health and Addiction Services.

On July 7, 2010, the Marco News offered “Power of suggestion: Local theaters find patrons’ suggestions- or a close substitution – serve them well”.  This article featured Mark Danni, artistic director at TheatreZone in Naples, Florida.

On July 8, 2010, the Daily Fill reported “Top Rehab Experts Explain: How Could the Lindsay Lohan Debacle Have Been Avoided?” Again, Visions Adolescent Treatment Centers’ staff offered good advice for parents.

On July 15, 2010, the Arizona Daily Star detailed  “Calling Mariachi Singers”.  This is a fun article about La Fuente Restaurant hosting its second annual ‘idol’-like mariachi contest.

Finally, on July 22, 2010, the Orange County Register ran this story: “Olive Crest, churches team up to find homes for abused kids”.  This article features Olive Crest’s involvement with the Safe Families program.

As they say, these are just a few stories, let me know if you have been in the NEWS.

P.S. For those of you wondering about my photo choice for this post, Los Angeles Times announcing the Los Angeles 1984 Summer Olympics, here is the news flash: In July 1984, Dennis Helfand escorted a group of native Alaskans to these summer games. ARCO Alaska sponsored the trip and the Alaskan natives performed in the pre-games events and even appeared on The Tonight Show with Johnny Carson!!

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Google is struggling to find its place in China amongst heavy censorship, evaluating its future with the Chinese people. “We like what China is doing in terms of growth…we just don’t like censorship. We hope that will change and we can apply some pressure to make things better for the Chinese people,” Google CEO Eric Schmidt said, according to a report in The Wall Street Journal. Just two weeks ago Google dealt an ultimatum to China, unless Google was allowed to offer an uncensored search engine in China, it would no longer provide a censored search engine and would consider pulling out of China entirely.

China which has historically been known for its closed doors, keeping western ideals out of China seems to be the goal. Censorship is extremely thick, the Chinese people are forced to use censored search engines or use proxy servers to access the Internet in other countries which is illegal. Google obviously has a lot invested in the Chinese economy so to pull out completely would never happen; Schmidt hopes that he will be able to meet China in the middle. At the end of the day China will have the final say in this matter.

“We like the Chinese people. We like our Chinese employees … we remain committed to being there”, Schmidt stated last week on Google’s fourth-quarter earnings’ call. Something interesting to consider is that on the same day that Schmidt made those statements, Secretary of State Hillary Clinton commended Google for fighting censorship; Internet companies have a “shared responsibility” with the U.S. government in assuring free access to the Internet wherever you are in the world. Unfortunately, that is not an easy task and governments will want to decide for themselves what the people are exposed to.

Will Google succeed in changing Chinese censorship laws? Probably Not! Even if Google shuts down Google.cn, Schmidt is exploring its options in China. Google could still operate a software-development or research presence in China. I guess Google’s battle with censorship in China will continue into the future!

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Wordmark for Twitter logoWordmark for Twitter logo (Photo credit: Wikipedia)

What is it about Twitter? A simple question, a simple program, a complex answer – maybe even unexplainable. If you were to type “twitter” into a Wikipedia field you would find this: “Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications”. If you have a basic understanding of the World Wide Web today you probably understand words like blogging, add a micro- to the beginning and you have tiny blog posts, called Tweets. Simple, Right! What isn’t so simple is why one would ever want to broadcast short transmissions about their day-to-day activities; why would I want to ask questions, and take interest in what a total stranger is doing with their life?

Twitter has been around since 2006, it quietly gained steam at first while people figured out its potential and spread the word. Twitter grew exponentially worldwide and although it has slowed down in the last year, its user numbers are in the millions! Twitter is a tool for the 21st century speeding up the flow of information, allowing people to tap literally into the resources of the entire world. Twitter has no time zone, no deadlines; it is not bound by conventionality! We don’t have to check our favorite news websites to know when a story has “dropped” anymore, no more one sentence emails either – Send a Tweet! Web 2.0 is about life, interaction and feeling like the impossible is possible; the World Wide Web is alive and constantly expanding, now it even has a voice.

Can anyone explain why Twitter has been so successful in such a short period of time? Maybe not, but I do know that in general people want to feel like they have a voice; now, everyone can guarantee an audience, hopefully a full house. The fact that Bill Gates signed on board yesterday says a lot. In eight hours he had over a 100,000 followers!

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Borrowing from a Ray Barone quote in an episode of “Everybody Loves Raymond”: “I think I know one thing that can make this year all better…editing. When all is said and done we will only remember the good stuff. I think you’re gonna remember about 2008 what you want to remember.” And so today Webconsuls wants to wish all of our clients a healthy and joyous holiday season and take a few minutes to remind you about some of the “good stuff” that our clients and we have enjoyed this year. We hope you will enjoy the memories…

Client side…

UCLA Division of Interventional Neuroradilogy is featured on NBC Nightly News
On November 28, 2008, NBC Nightly News aired a segment that featured Dr. Gary Duckwiler as he discussed the new scan technology available to target aneurysms, allowing doctors to find the problems and fix them before they cause major problems. If you visit their site you can watch the NBC video.

Visions Adolescent Treatment Center featured on the Today Show
Dr. Nancy Snyderman, Chief Medical Editor for NBC News, talked with Matt Laurer on December 11, 2008, regarding “Teens Abusing Prescription Drugs”. This segment featured Visions Teen Adolescent Treatment Center, their Medical Director Dr. David Lewis and three Visions’ clients who are in recovery from prescription drug abuse. While the statistics on this problem are alarming, the segment offers valuable advice for parents and teens. You can view the video here.

Lodge at Moosehead Lake receives Four Star Diamond Award
In July 2008, Linda and Dennis Bortis, Lodge at Moosehead Lake innkeepers, were notified by the Automobile Club of America that once again their beautiful inn has been designated with the Four Star Diamond Award. According to AAA: “The 1,915 AAA Four Diamond Award winners include 1,159 lodgings and 756 restaurants throughout the United States, Canada, Mexico, and the Caribbean. Only 3.2 percent of the 60,000 AAA Diamond rated lodgings and restaurants received the prestigious designation.” This is the 14th year that the Lodge at Moosehead Lake has received this award and we offer our congratulations to Linda and Dennis.

Lou Ursone, Executive Director of Curtain Call, Inc, Awarded Fellowship
This past January “the Connecticut Commission on Culture & Tourism (CCT) announced that Lou Ursone has been awarded the Elizabeth L. Mahaffey Arts Administration Fellowship for 2008, in recognition of his outstanding arts management abilities as executive director of Curtain Call, Inc., a community theater in Stamford. The annual Mahaffey Fellowship of $2,500 acknowledges the important role administrators play in Connecticut’s arts industry and is to be used for professional development activities. The fellowship is named in honor of Elizabeth Mahaffey, who contributed significantly to the development of arts administrators in the state during her 23-year career with the Commission.” Congratulations to Lou.

Leah Di Bernardo, chef and owner of Delyte’s Catering, featured in Press Enterprise Cooking Video Delyte’s Catering is located in the beautiful wine country of California’s Temecula Valley. Leah is an active member of “Slow Food” Nation and is the president of the Slow Food Temecula Valley. So it is not surprising that the Press Enterprise invited Leah to be featured on one of their cooking videos, “Chef Leah Di Bernardo cooks Chicken Cacciatore on Chinese black rice.”

And just in case you have not heard of the “Slow Food” movement, you can read Time Magazine’s Article, “Can Slow Food Feed the World?” to learn more.

Olive Crest, Homes and Services for Abused Children, Gets $1 Million Grant to Finish Coachella Center December 8, 2008, The Desert Sun reported that our client, Olive Crest, received long awaited funds to complete their Coachella Valley Children’s Center. This is good news for the children and for Olive Crest, an organization that has since 1973 provided loving care for over 40,000 children and families.

The good news stories continue: Seaward Inn will open for their 65th Season this coming spring; Susan Slaughter, FACHE, Director of Business Development at Pine Grove Behavioral Health Services, recently became a Fellow of the American College of Healthcare Executives, the nation’s leading professional society for healthcare leaders and Pine Grove and Forrest General hosted a ceremony at the Pine Grove campus this past October to celebrate an inspiring project. Officials unveiled The Paul McMullan Circle of Healing Plaza and sculpture as a part of the Pine Grove Spiritual Grounds project, representing the organizations’ promise to positively affect lives; The Whalewalk Inn & Spa was featured in the August 2008 Travel and Leisure’s article about “The Best of Cape Cod”; and Cottonwood de Tucson received a mention in Showtime’s popular television series Weeds!

Webconsuls’ side…

Working with and for our clients over that past year has been both fulfilling and challenging for Webconsuls’ team. We strive to keep you abreast of new SEO and SMO ideas, teaching many of you about the efficacy of blogging about your business and even committing to post to our own blog on a daily basis. We hope you will take a few minutes to read our blog regularly, as we are sure you will find good tips and stories. We worked with many of you in redesigning your websites and we updated our website homepage to include a rotating “thumbnail” of new site designs. This rotation serves to give new exposure for many of you.

Some members of our team reached milestones in their own lives… Malik Moosa completed his BS Degree in Business Administration at California State University Long Beach in Spring 2008. His major course of study was Information Systems, E-Commerce Track. Malik began assisting Webconsuls in early 2006, by updating current web-sites and designing new sites for Webconsuls’ clients. Malik’s skill set includes, Macro-media Dreamweaver, Swish MAX, Advance HTML, DHTML, CSS, JavaScript, PHP, Actionscript, MySQL Database, Adobe – Photoshop CS2, PageMaker 6, Illustrator 8, Premiere, and Acrobat. Malik also became engaged and plans an April 2009 wedding.

Keith Hansen our Pay Per Click specialist announced this month that he and his wife are expecting their first baby in April 2009. In the meantime, Keith continues to work closely with many of our clients guiding them through the every changing world of pay-per-click.

Looking ahead

2009 promises to be an interesting year for all of us. We look forward to working with you and we welcome your comments, questions, and suggestions. We would love to hear from you when you have exciting and interesting news about your business. We will include this news in our Webconsuls’ blog.

Happy Holidays,
Dick, Dennis and Judy

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On Thursday November 11th, NBC’s Today Program featured Visions Teen. The program was about teens using prescription drugs and becoming addicted. Within minutes of the program airing our client Visions Teen Adolescent Treatment was able to post this video to their blog. Not only was this helpful information for the blog readers but the traffic to their website during the following week increased dramatically.

This is an example of how important it is for you to update your website or blog with videos and news articles about your business.

If you need assistance in adding videos to your blog or website please contact Webconsuls.