OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Read more

Google to Expand TV Ad Service to Online Video


Friday March 27, 2009

blog image
Reading Time: 2 minutes

If you are into a new trend of watching TV online, you can expect commercials in the near future.  Google is looking to expand its TV ad brokering to online sites such as YouTube.  Google has been running test advertising programs for TV ads for months and hopes to creative an avenue for advertisers looking for traditional and online outlets.

It seems this will only effect the bigger businesses from the advertising standpoint.  The ability and desire to create and market TV commercials, even if only online is less feasible for most middle and smaller sized budgets.  From the consumer standpoint- more commercials where previously there hadn’t been.  So who wins here?  Google and (Google would argue), the larger advertiser.

Here is the article as reported by the Wall Street Journal: http://tech.yahoo.com/news/afp/20090327/tc_afp/usitmediatelevisionadvertisinginternetgoogleyoutube

Enhanced by Zemanta
-->

popular posts

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

Reading Time: 14 minutes

Okay, confession time: we’ve never been fans of Black Friday. Somehow, getting trampled in a Walmart at 3AM has become a holiday tradition, and the Webconsuls team is not here for it. What we do love is supporting our East Nashville neighbors. As we gear up for Small Business Saturday, consider stopping by one of…

Reading Time: 8 minutes

Looking for Fall COVID-19 Activities in Nashville? Today is the first day of fall! Tonight, the autumnal equinox marks the start of our Nashville fall celebrations. You’re officially okay to buy stashes of candy, start decorating for Halloween, and put some hot cider into themed mugs. We know that our festivities will look a bit…