Both Yahoo and Google have their own forms of ‘ad scheduling’. This means that we can choose when we want our ads to be shown and just as importantly, when we don’t want our ads to be shown– well kind of.
Google fully provides this functionality- hour by hour, day by day, even down to every 1/4 hour, when to display your ads. The campaign ‘edit status’ button has what looks like a hyperlink, which is where you can find the ad scheduling function.
Yahoo Search Marketing on the other hand, allows you to schedule a start date and an end date, which is their full and complete definition of ad scheduling. Therefore, taking your campaigns on and offline at certain hours is a manual process– log in to the account and literally turn the account offline or back online to perform the same function. This is ridiculous- Yahoo needs to step up to the plate. We are not asking for voice command here.