I may be stating the obvious here, but I don’t think so. YouTube is not just a video sharing website as described in Wikipedia. YouTube is a video search engine built with Web 2.0 social functions.

YouTube has a search function and YouTube is being searched by people to find entertainment as well as information. How you title, tag and list your video helps you place for different search terms. YouTube’s Web 2.0 functions make it natural and easy to share your video with your social sites and the star rating encourages quick feedback from viewers.

As a searcher I have actually started to go directly to YouTube to find information. I have found this very helpful in the “how to” department. A query for just “how to” on YouTube returns millions of results. The number and variety of “how to’s” will amaze you. I especially like the list of related videos offered up with each result allowing me to browse related topics I may not have thought to search on.

Just looking at the search numbers at YouTube will convince you of the wide variety of viewers turning to YouTube as people once turned solely to web search. If you haven’t tried YouTube as a search engine I would highly recommend bookmarking this one or entering it as the home page for one of your internet browsers so it is ready to go when you are ready to search.

YouTube is definitely where the conversation is taking place. If you weren’t around for the CNN-YouTube Presidential Debates take a look at this Wikipedia article on how YouTube was used to collect questions for the candidates in the CNN televised debates.

Take a look at YouTube for “how to’s” related to your niche or specialty. Are there places to become part of the conversation. Do you have a “how to” to add or comment on?