Before there was radio, and television, and computers people used weekly literature to connect with the world at large. From August 4, 1821 to February 8, 1969, The Saturday Evening Post was what people looked to for: current events articles, editorials, human interest pieces, humor, illustrations, a letter column, and poetry; readers were even encouraged to write articles for the Post. People would sit around their homes on Saturday evening to read the Post, they would discuss the articles and what was taking place in the world with friends and neighbors. Norman Rockwell became a main cover illustrator for The Saturday Evening Post; he would illustrate certain events or activities of the American Family in a beautiful way.
As time went on, the post lost its popularity and people started looking other places for their information. Newer magazines and the advent of T.V. made the Post less popular, the Post had to cut costs and started using photographs as opposed to illustrations. Today the Post is still published six times a year by Benjamin Franklin Literary & Medical Society (a non-profit), because The Saturday Evening Post descended from The Pennsylvania Gazette, founded in 1728 by Benjamin Franklin.
I had the privilege of going to the Norman Rockwell Museum in Stockbridge, MA. On display were many Rockwell paintings that were featured on The Saturday Evening Post’s cover, art of a bygone era where life was painted and encapsulated in time. Norman Rockwell’s art was a staple of the Post up until 1963.
Today, Weblogs have taken the role of the Saturday Evening Post; readers and the writers share the same role for spreading information to the masses. The public follow blogs much the same way they followed The Post, blogs today are the conversation pieces. Blogs may not have the same artistic appeal that the Post had, but blogs travel along the same lines with regard to started discussions. I am not sure that it is a coincidence that when we publish something on a blog it is called a post. Blogs allow the reader to be the writer, and the writer to be the reader in the blogosphere.