OUR BLOG

Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Read more

Google Analytics- the basics as a refresher


Thursday June 12, 2008

blog image
Reading Time: 2 minutes

I participated in a Google Analytics webinar recently and I thought a recap refresher would be helpful- just the basics.

Google Analytics is a tool that shows its users how people found your web site, simply put. Moreover, Analytics details how your site was explored and how to improve the visitor experience so that ROI, conversions and money made can be increased.

In short, this is done by defining ‘goals’ and utilizing ‘filters’ that help manipulate data to be most useful. Additionally, Analytics uses ‘funnels’ to determine where and how you are losing the customers lost.

This free program includes differentiation of traffic sources, namely organic vs. paid. With the use of destination URL’s, one can also track and report non-Google campaigns as well, i.e. Yahoo and MSN.

There are expansive reports that expand the idea of how your site was explored, like how they found you, from where geogrphically, and from where on the net.

The idea of one place to track and discern all of this information is ideal, and according to Google the coding is not difficult, but each page of your site must be manipulated.

-->

popular posts

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…

Reading Time: 14 minutes

Okay, confession time: we’ve never been fans of Black Friday. Somehow, getting trampled in a Walmart at 3AM has become a holiday tradition, and the Webconsuls team is not here for it. What we do love is supporting our East Nashville neighbors. As we gear up for Small Business Saturday, consider stopping by one of…

Reading Time: 8 minutes

Looking for Fall COVID-19 Activities in Nashville? Today is the first day of fall! Tonight, the autumnal equinox marks the start of our Nashville fall celebrations. You’re officially okay to buy stashes of candy, start decorating for Halloween, and put some hot cider into themed mugs. We know that our festivities will look a bit…