Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .

Read more

Chris Brogan Wants A Pony Like Jack Snyder Wanted An Elephant!

Saturday February 19, 2011

blog image
Reading Time: 8 minutes
USPS service delivery truck in a residential a...Image via Wikipedia

Do you wait for the mailman? I am talking about the US Postal Service employee. I think we all do this. We hope that the mail will include something more exciting than a bill. Today Chris Brogan published a video post “A Look In the Mail Bag.”  Did you watch it? Chris shared what I guess is a typical day’s mail, it included books to review, toys like a Carol Roth doll and an early edition of a Chevrolet Camaro model car…the list goes on, but he also received a toy pony from Jamie Eriksen of SEMA. Apparently Chris has a habit of telling people that if they ever get famous he would like a pony! As I watched Chris hold up the plastic toy pony I wondered what Chris would do if someday someone who became famous actually had a real live pony delivered to him.

It could happen you know. Chris Brogan wants a pony, not unlike how Jack Snyder wanted a baby elephant. Sales contests are still popular in the business world. We have probably all been involved in a sales contest, it really starts in school when they ask you to sell magazines, or cookies, or wrapping paper.  It is for some good cause and if you sell the most you win a prize. From these we grow into sales jobs. Sooner or later all jobs are about sales. And sooner or later there will be a contest. Prizes vary for sure. I once had a friend who won an all expense paid trip to The Masters in Augusta. (He was delighted until he realized the income tax implication.)  Even Chris is part of a contest. He helps people “sell” their stuff…and I am willing to bet that someday the pony is going to arrive, just like Annabelle arrived in Anchorage, Alaska, in 1966.

It was 1966 Crown Zellerbach (CZ) sponsored a Chiffon Tissue sales contest. I think, as the story goes, a Crown Zellerbach employee who was in charge of the contest jokingly said the winning sales person had their choice between $3000 or a baby elephant!  Try to envision what went on at CZ headquarters when the winning sales man chose the baby elephant and to make matters worse that winning salesman, Jack Snyder lived in Anchorage, Alaska.

Remember now, this is 1966. Alaska had only been granted U.S. Statehood in 1959. Even today many companies do not make their products available to be shipped to Alaska or Hawaii, so you can imagine what went on to get two year old Annabelle, an Asian Elephant, all the way to Anchorage. She made it, but the next problem is where she would live. She couldn’t live with Jack Snyder and Anchorage did not have a zoo, so Sammye Seawell who owned the Diamond H Horse Ranch volunteered to house Annabelle in one of her heated horse stalls. Little 300 pound Annabelle arrived, Sammye fed her with a gallon bottle and for a while Jack Snyder would take Annabelle to his market everyday for his customers to enjoy.

By August 1969 the Alaska Zoo opened and Annabelle had a great new home, with both a heated winterized building and a beautiful natural outdoor enclosure.  I met Annabelle when I moved to Anchorage in early 1983. She was delightful and she was a painter. She earned her keep as her paintings were sold in zoo’s gift shop.

Annabelle lived to be 33. Her story never fails to make me smile. So today when Chris said he jokes about getting a pony I naturally remembered the famous sales contest “$3000 or a Baby Elephant!”  I can’t wait to see the pony!!!

How about you? What is the most interesting item you won in a contest or that you joked about wanting and actually received? 

mukluks for annabelle



kids on bench
Waiting to see Annabelle 1984

Enhanced by Zemanta


popular posts

Reading Time: 5 minutes

In today’s hyperconnected world, the constant pull of online and offline social interactions often overshadows the art of being alone. However, carving out moments of solitude is essential for your mental and emotional well-being. The resulting growth and creativity can enhance every aspect of your life. Let’s explore the empowering benefits of alone time and…

Reading Time: 13 minutes

Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…

Reading Time: 9 minutes

It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…