|Aaron with his Disney t-shirt 1983|
We all have “aha” moments. Or better yet, we smack our forehead and say to our self “Why didn’t I think of that?” This morning I had one of those moments. I passed by the television which at the time was tuned to MSNBC. A promo ad was playing for MSNBC’s Sunday Morning show Your Business highlighting uBlanket.
It is such a wonderful idea, great gift for birthdays, weddings, anniversaries, showers, retirements…the list is endless and it is a functional, cozy memory blanket – a keepsake that tells a story.
I don’t want you to think or assume that uBlanket is our client. They are not (yet), but I love what they do and I think they have a great business model. Plus, I get a kick out of how simple the idea is. Think about it, or better yet, get up from your computer right now and walk over to your clothes closet or dresser (I am assuming you are at home or imagine you are at home). How many of these “memory or souvenir t-shirts or sweatshirts” do you own? I am going to bet dozens to 100s.
Here’s the thing. Yes, this is a great idea, but it is not original. You know how I know? As I wrote today to Brett Snowden, Co-founder uBlanket.com:
“about six years ago I was sorting through “stuff” with my younger son and we came across a bag filled with little t-shirts that had belonged to my older son. You know the kind of souvenir t-shirts that you buy babies and children when you are traveling, etc? Well, the older son stopped by the house and the younger son handed him the bag and told him to “do something with these shirts!” About four months later I received a package in the mail, a t-shirt blanket quilt made with the little t-shirts! Aaron and a friend had created the blanket.”
But you see, an idea doesn’t have to be original to be successful. It has to be acted upon. You have to think it through, plan it out, and do it! In this case it really seems that Brett Snowden and John Murch are doing it right. They are doing it green and they are helping the homeless, too. You can follow them on twitter @uBlanket and like them on Facebook.
Let me know what you think? Do you have an idea you have been thinking about? Or did you have an idea that you wished you had developed?
|Do you see the Disney T-shirt on Aaron’s Memory blanket?|