When Apple released the long awaited iPhone it completely changed the mobile technology forever. Gone were the days of flip phones, mobile computers that could make phone calls became the bar. Every technology company has tried to create a rival to Apple’s iPhone technology and have failed miserably. What’s strange about the apparent lack of competition is the fact that Apple created a product that was far superior to AT&T service capability which in turn has created a lot of very unhappy customers. Since the beginning it has been one thing right after the other with the iPhone features and AT&T’s inability to make certain features work. I personally know several people who gave up on the iPhone altogether, in search of finding a better product that can facilitate their needs. Google is one of those companies who have taken on the challenge of trying to provide mobile Internet users what they need. Their success with the Android was little and didn’t do much to weaken Apple’s grip on the market; so what did Google do, they went out and tried to make a better product.

Now, Google readies launch of an iPhone rival, the Nexus One. Named after the ‘replicants’ in Ridley Scott’s science-fiction film Blade Runner and the Taiwanese company HTC procured the contract to create the Nexus One. Google will have full control over the Nexus One and it will have the Google logo right on the phone. Retailers expect Google to sell the Nexus One direct to customers through its website. I am optimistic that Google with not make the same mistakes that Apple has made and I am hopeful that they will create a product that is not hindered by the network providers inability to serve its customers.

All I can say is that in the UK there are four network providers that can service the iPhone, but in the United States there can be only one. “Google has approached several mobile phone operators in the UK, including T-Mobile and Vodafone, to gauge their interest in supporting its rival to the iPhone ahead of its launch in Britain next year”, reports the Guardian. How is it that an American company like Apple could throw their American customers under the bus?