Featuring marketing tips, tech news, digital wonders, some personal things and everything in between . . .
Wednesday December 19, 2007
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream’s bell curve, are the new sweet spot of the market.
In today’s hyperconnected world, the constant pull of online and offline social interactions often overshadows the art of being alone. However, carving out moments of solitude is essential for your mental and emotional well-being. The resulting growth and creativity can enhance every aspect of your life. Let’s explore the empowering benefits of alone time and…
Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment.…
It’s been a long while since we talked about Local Services ads for lawyers – in the time since then, Google has made a number of changes to this ad delivery method. Today, we want to tell you about how this exciting new platform can get your business in front of potential clients… right when they…
