So there you have it. Traffic circle, rotary or roundabouts – “a circular arrangement constructed at the intersection of two or more roads in order to facilitate the passage of vehicles from one road to another.”

Recently someone (a client) asked me why I read blogs and why do I comment on the blogs I read. The obvious answer to the first part of this question is that I read other blogs to learn about the SEO and SMO industry, hoping to share the knowledge I glean with our clients and co-workers. I comment on the blogs that I regularly read if I have something to add to the conversation or if I have a question about the subject matter. The by-product of this process is that I develop social media relationships and links with relevance and reputation.

Here’s how I visualize blog commenting as a virtual traffic circle:

1. A blog post is written
2. I am notified of the post via an email or RSS feed (it is ok to start into the circle)
3. I read the post
4. I write a comment and identify myself with a link to our domain address or blog address – “the intersection is constructed”
5. Other readers or the blog writer read my comment and perhaps click on the link to our domain address or blog address
6. New traffic comes to our site – a visitor who may read our blog or search for a service we offer
7. New visitor leaves a comment (with a link to their site) or sends us an email

Virtual Traffic Circle: “a circular arrangement constructed at the intersection of two or more blogs/websites in order to facilitate the passage of web traffic from one business to another.”

Lately I have read a number of really interesting posts about blogs and blog commenting. Here are a few I would like to share with you. I hope you will take the time to read these posts. You will learn so much.

Drive Traffic to Your Site with a 6-Step Blog Comments Blueprint 

Blogs As Loss Leaders

Value Your Blog Real Estate

Are Blog Comments Dead?

One last thought: