One of the joys of having a child in the house is how they can be so easily impressed by simple adult skills and knowledge. I know this phase will pass, in our house this period of time is passing very quickly. The other day I realized that I had an analogy for why blogs are so helpful when placing in the search engine results as I was asked to locate a small misplaced toy.
When I returned with the small bobble I was met with wide admiring eyes and a WOW, how do you always know where EVERYTHING is? (Trust me when I tell you that I am being sure to enjoy these moments of alleged omniscience as it will surely pass.)
Knowing my time is limited and that I had her undivided attention I decided to explain to the little one just why I usually have the answer to where everything is.
“I scan.”
“Huh?”
“I am always scanning the house.”
“What do you mean?”
“Well, as I walk through the house I am always scanning. I just automatically make sure things are in their place and I take note of what I see.”
Replace scanning with spidering and house with World Wide Web and I am just like a search engine spidering links, exploring and noting where everything is so as to find it later!
Well, imagine you have just arrived home and the grocery shopping had just been done, or someone came home from a trip, or for some reason new items have been added to your home. What will you most likely need to do?
You will need to put your stuff away and you will want to know where it is so you can find it when you need it. Search engine spiders will not put your digital files or your groceries away. Deciding where items go and putting them there is still your job.
So why will the search engine be draw to your blog? How does a blog help me?
Blogs feed the purpose of search engines.
That search engine is going to investigate to see just what you added and where. Lately, there’s been a surge in new digital content, particularly in emerging industries like, highlighting how quickly search engines must adapt. It is the search engines’ job to know what material is available on the World Wide Web. Whether it be Google, MSN, Yahoo, or Dogpile, they must familiarize themselves with fresh, timely material in order to return the most relevant results. Search engines have to keep up on new additions in order to perform the job they were designed to do.
Using a blog to consistently add useful relevant content is a powerful method to draw the search engines to spider (or scan) your site and index the timely information you post.
For help on how to add a blog to your web site or blog training to make the most of your blog please contact us at Webconsuls, LLC.