Trust Rank

Webconsuls follows and adheres to all major search engine terms of service (TOS) while implementing SEO best practices. This is often referred to as TrustRank.

Designs are built with usability, scalability and industry standards to achieve search engine friendly websites, ones that have a high return on investment. Offline and online businesses change as their market and revenue change, so we recognize this and build our sites to be easily updated and enhanced.

As search engine algorithms become more sophisticated, "Black Hat" marketing practices also known as "spamdexing" will become more apparant to crawlers. SEO schemes and html coding ploys that are already discouraged should be identified much earlier and penalized accordingly.

Wikipedia identifies some of these spam practicies as being:

Hidden or invisible text
Keyword stuffing
Meta Tag Stuffing
Link Farms
Duplicate text
Mirror Sites
Page hijacking
Cloaking

The best policy is to design, optimize and promote websites by conforming to accepted practices.