Website Design and Search Engine Marketing

From Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.

• 4 Ways to Rethink a Facebook Advertising Campaign
  Facebook is a different medium than paid search advertising, with entirely unique advantages. Learn ways to restructure your paid social advertising paradigm without over-committing to media spend and...
  
  
• For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study]
  Facebook shares tips for Page managers looking to increase fan engagement with specific types of content posted to drive different types of engagement. Find out what they learned in an internal brand ...
  
  
• 6 Tools to Manage Your Twitter Followers
  Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and ...
  
  
• Google Launches Knowledge Graph, 'First Step in Next Generation Search'
  Three new Google Search features are part of their ?next generation search? project, Knowledge Graph. Info boxes, segmented results based on query context and suggestions based on popular queries nega...
  
  
• Mobile Sites: Choosing an Implementation Process & Strategies
  No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to paus...
  
  
• Why Your SEO & Social Strategy Should Include Pinterest
  You don?t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links...
  
  
• Google NSA Relationship Secrecy Continues Despite Courts Efforts
  Google and the National Security Agency's possibly secret relationship will remain secret. The Federal Appeals Court has upheld the NSA's decision not to release information confirming or denying if t...
  
  
• Ford Retains Confidence in Facebook Ads as GM Quits
  Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitud...
  
  
• Life After Google Penguin ? Going Beyond the Name
  Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google?s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking ha...
  
  
• 7 Time-Saving Google Analytics Custom Reports
  The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that w...