If a web site cannot be easily located on search engines, if traffic reports document low unique visitor statistics, adequate referrals or if the web site does not generate anticipated business revenues, repairs are indicated. Most often, we have found the cause to be a failure to include necessary elements that the major search engines require for indexing and positioning.
There are dozens of potential repairs for consideration, requiring a broad knowledge of search engine positioning algorithms and web site marketing strategies. Webconsuls personnel, over the years, has converted website repair into an art, often moving client web sites from obscure positions to the very top positions on search engines and Directories for targeted keyword searches.
We currently have over 80 clients, primarily east and west coast-based companies, accounting for perhaps 100+ web sites. Perhaps most significant is to view our clients’ page on the Webconsuls’ web site. The vast majority of these clients already had web sites; however these sites were not being easily found on major search engines or if found, were not generating enough traffic, conversions and revenue.
We specialize in search engine optimization, high positioning for targeted key words and other traffic-generating services. In the past year, we have added social marketing optimization to generate additional web presence through social media and online communities.
Most of these clients have been with us for several years and if anything, tend to order additional services based upon our performance. We approach these challenges not as “web guys,” but as business professionals who understand why clients seek our services.
We know that their web sites must become a more important component of their revenue stream and profitability.
Internet marketing is primarily about being found by “Search” for the right keywords. Given all the books and literature devoted to SEO, it is not anymore complicated than this basic premise. The “primary” targeted audience is never the consumer, but rather the major search engine. The consumer comes into play next, for if the search engine doesn’t rank the site, the consumer will rarely see the material presented, if it is even seen at all.
Few web designers even understand these concepts and the ones that do, we often find cannot build web sites to satisfy these basic requirements. (That is how Dick and I also got started in designing new web sites, as occasionally we found it more economically feasible to start over with a “tear-down,” as opposed to try and repair a poorly designed web site). We post all of our clients on our web site, with links to their sites, as we are not afraid that our competitors will be able to approach them. We have every confidence that they are appreciative of our work and would not have the incentive to look elsewhere.
Upon referral, we analyze the entire site and most often, we are able to recommend repairs that are affordable, often invisible to the eye and capable of being implemented efficiently and quickly. |
