Are you looking for a way to have audio content on your web site? Podcasts are a way to offer this feature. A podcast is an mp3 or video file that can be downloaded and played on a computer or portable media device.
Adding a podcast to your website can help drive more traffic to the site, which in turn can increase visibility and business. There are countless advantages to offering a podcast to existing customers and possible new visitors such as:
- Broadening your audience by offering this new technology.
- Increase the opportunity for your website to be found through search engines.
- Allows your site to be listed in specialized search portals dedicated to audio-enhanced websites, thereby increasing link popularity.
 A VidCast (VCast) is the video counterpart of a podcast. Users can bookmark the “feed” to your content. This will allow the user to be notified that if you have new content, without having to manually visit your website. You can think of podcasts and Vcasts as the Tivo of the internet, with your Subscriber base being 100% opt in you have no worry of a spam complaint.
Podcasts are often distributed through RSS (Really Simple Syndication) feeds. The icon shown on the left is an indicator to web site visitors that an RSS feed is available on the web page.
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