Pay Per Click advertising, or PPC for short, is the single most controlled, highest click receiving way to advertise on the web. PPC is the method of search marketing in which an advertiser pays for top of the page, sponsored placement each time an ad is clicked up. This click is performed by a searcher/customer who types in a keyword or phrase. The advertiser controls the cost and targeting of their market at all levels- the monthly budget, cost per keyword, placement of each ad, and what keywords those ads do and do not come up for. For this reason, it is argued that PPC can accommodate all target markets and business sizes. Once the advertiser spends the budget, the ads no longer appear. The “lion’s share” of this Pay-Per-Click market is owned by Google’s program AdWords and the other major player is Bing, which controls Microsoft and Yahoo’s search engines.
Tracking is very important with any marketing vehicle because the advertiser must know if the ads are cost efficient and furthermore, how to optimize their advertising dollar down to each search phrase or keyword. Webconsuls utilizes Keyword Tracking, Google Analytics, Conversion Tracking and advanced Call Tracking to provide for each type of business model and size. We have found success in our ability to customize this high level of marketing for each client, individual to their needs, knowing their business intimately through our direct relationships.
Webconsuls believes in individual relationships- for PPC you deal with our Google and Microsoft Certified Professional Keith Hansen directly; no call centers, no automated machines, no interns. Keith is a former Yahoo team member who worked with all levels of businesses including high spend, “Gold” advertisers on optimization. In 2011 Keith passed multiple Google and Microsoft professional’s exams in order to achieve Google AdWords Certified Partner and Microsoft Accredited Professional statuses.
Given the complexity of PPC marketing, including bidding strategies, tracking, analytics integration, etc, it is important to have a professional run the campaign. In this manner, we can utilize our client's knowledge of their business as part of our bidding strategy to maximize the marketing dollar. Many businesses, smaller businesses in particular, attempt to cut costs by starting an account themselves and end up wasting money on untargeted or non-optimized targets.
With a minimum three (3) month trial of Pay Per Click advertising, you get not only a fully managed custom campaign, but your first $100 of AdWords clicks to your web site are FREE. Contact our certified professional Keith at keith@webconsuls.com or call Dennis at (520) 395-0825 (dhelfand@webconsuls.com) for a customized PPC proposal and marketing plan.
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