Marketing your business via the internet may seem like a moving target at times. New technologies and new interfaces are always evolving and keeping up with these changes will appear to some as a pursuit in and of itself. Webconsuls is your guide to turn these technologies into marketing opportunities and added functionality so you can focus on your business. Creatively using new technologies and tools in innovative ways ahead of your competition, to bolster your internet presence and ultimately your revenue stream, is Webconsuls' goal in directing your internet marketing efforts. As new technologies come out we apply them to your campaign, here are some examples of new technologies that we have harnessed to add marketing value and functionality to websites with individually designed Social Media Optimization Packages. Addressing the specifics of your industry Webconsuls can work with you to harness this new technology, stay ahead of your competition and keep your website fresh and cutting edge.
Google Earth
Blended with Google Search, satellite imagery, map overlays, three dimensional renderings of the world all combined into an impressive interface Google Earth provides an opportunity to list your business in a variety of creative ways. Using KML files (Keyhole Markup Language) you can attach your files and mark exactly where your business is located, add a digital photograph or other media and all of this information will be contributed to Google’s search engine. This information can be shared by a simple link to a customer who will be able to access directions, local attractions, and other embedded information after they have downloaded Google Earth. You have the opportunity to create your own maps and add them to your website. Your KML files can be added to your website’s site map creating more information for the search engine spiders to index.
Here are some case studies of non-profits who have harnessed the power of Google Earth to tell their stories.
http://earth.google.com/outreach/case_studies.html
Plugoo … make yourself available to website visitors in real time
Plugoo is widget, embeddable code which adds a special function, allowing visitors to your website immediate access to you or your staff. This embeddable chat service uses your MSN, Yahoo, or Google Talk to chat but without revealing your messenger id. The customer does not require any instant messenger or set up. Once you sign up with your instant messaging service and the code is embedded into your website you have the opportunity for live chat with your website visitors at hours you set. Any messages sent to you while you are offline can be directed to your email or remain on your instant messenger until your return.
Vlogging … Blogging with video and audio
Have a lot to say … enough to warrant the functionality of your own radio or TV station. Vlogging is short for video blogging, capturing audio or video content and creating a feed which can be subscribed to by viewers. While not an entirely new technology, certainly we feel Vlogging is an underused media, Vlogging can create content en masse which can then be leveraged in the social networks. Our Social Media Optimization packages guide you to create your own podcasts and post them to the appropriate social networks for maximum benefit. |
Follow us on Twitter
