Link Popularity in Successful Commercial Websites
We believe success is measured by a website's contribution to the revenue stream. A basic element in achieving that contribution is search engine positioning of the site with targeted key words.
Search engines want to present relevant sites to those using their search engines. Often search engines consider the quantity and quality of the links to and from the site as an important measure of importance.
Search engines can and do assign a value to links, based upon a number of criteria. The exact number and weight are different for each engine. The way links are "credited" is not consistent, with Google being recognized as having the most advanced link-related algorithms (rules). Accordingly, Google tends to show the ;lowest number of links. it is vital that attention be paid to Link popularity. Here are a few associated terms:
- In-Bound links
- Outbound links
- Link Farms
- relevance
- reputation
- One-Way links
- reciprocal links
- three-way links
One of the most important activities is to ascertain your link popularity relative to the websites viewed as your primary competition. There are a number of excellent tools available, the most accessed perhaps being MarketLeap. It is easy to use and by clicking on the "hyperlinked results," one can quickly see and access sites linking to one's competitor. Then, by sending an E-mail or completing a form, it is often possible to generate an inbound link to your own site. Used in this fashion, Marketleap becomes a great link resource. Other functionalities are also available on Marketleap, including search engine saturations, etc. The more inbound relevant links to your site from web site with high reputation, TrustRank, PageRank, etc, the better your chances for positioning improvement.
Sites that tend to provide the most link-popularity weight are those that are ".gov" and ".edu" as they tend to be very selective and averse to arbitrarily creating links without very valid justification.
There are many opportunity sites designed around buying links, that is, one-way inbound to your site. The higher PageRank, the higher the cost is usually the case. Google has been very wary of these arrangements and is always fine-tuning their algorithm in an attempt to identify and downgrade the impact from these tactics and schemes.
At Webconsuls, we try to think like a search engine. We have the latest tools to determine the important sites that should link to you in an effort to help you attain the position you desire. Let us help you obtain the most valuable links. Our recommendation is to add "only those links that are natural, enjoy reputation and relevance and otherwise provide informational resources for your viewers." With rare exception, out-bound links should be created opening a new browser window. In this manner, the viewer will see your web site again, once the new browser window is closed.
Webconsuls' clients usually try to work closely with one another and frequently make referrals back and forth. To strengthen the process, they will often desire to create outbound links on their websites. Webconsuls has developed an "optional link popularity program" whereby clients, in the same or closely-related business fields, can link to each other, via Webconsuls web site. We believe this facilitates a natural resource relationship between our Clients that ultimately increases information and options for the viewer.
Webconsuls can assist you with Link Popularity strategies and services. Please call 949-760-1542 or complete our website contact form. Webconsuls. We build and develop successful web sites! |
