Pay Per Click Ads- Including Your Price to Deter Untargeted Clicks

The continued quest in the Pay Per Click world of writing a good and targeted ad within the allotted 70 characters is not an easy one. It is widely practiced concept of writing an ad not only to attract searchers to your business/web site, but also to deter those that are not targeted to your desired audience- keeping in mind clicks are far from free. I have written in the past, not all traffic is good traffic in the PPC world.

Recently a client of mine was getting a substantial amount of clicks and responses to the call to action of his site- phone call traffic- but those phone calls were mostly of poor quality. A tactic was chosen to modify the ad to let the searcher know up front the minimum cost of the service at hand, as to confront that searcher (potentially) before the per click charge was realized. This made a significant difference in the quality of caller, because we were able to educate the searcher to what he/she was getting into with the facility at hand.

That is, the ad itself, not the landing page, stated what the minimum cost was as to get in the door. This promotion of up front facts supports the no nonsense approach that works more times than not. We are looking to promote clicks for those not scared by the 'sticker shock' of the price- a way to potentially modify behavior in our favor and lower costs at the same time. In this instance the time of taking that un-targeted phone call traffic was also costing money.

It may make sense and work for you in your marketplace. Use this idea particularly with any competitive advantages you may hold and highlight those things. You can reach the searcher before they take money out of your wallet and put it into Google or Yahoo's.

Let Webconsuls reduce your spend with tools and methods like this. We'll put it into practice for your businesses unique needs.

Yahoo Search Marketing Notification Email- "Minimum bid requirements have increased for some of your keywords"

Have you ever gotten an email notification from Yahoo Search Marketing stating that your 'Minimum bid requirements have increased for some of your keywords' in a Pay Per Click account you have with them?


Well let me attempt to set the record straight.  This auto notification email specifically pertains to a keyword or set of keywords in your account that Yahoo is adjusting is invisible 'floor' of bidding.  This is to say that for Yahoo's PPC program, they choose and set a minimum bid required to be displayed at all, even on lower pages.  Therefore, the 'old school' model of being at the minimum bid of $.10 may not get you any impressions.


This auto notify email is then attempting to tell you that you may need to increase your bids as a result of this invisible floor raising up on your keyword(s).


These emails shouldn't though, give you too much of a problem in having to log into your account and track down the affected keywords, because if you were at the minimum bid previously and now wouldn't be displayed, you weren't pushing this keyword aggressively in the 1st place.


It is annoying to me how Yahoo goes about its business in attempting to alarm you with auto emails, so you can take time out of your day and in their hopes, spend more money with them.  Again, if this was an important keyword for your campaign, you would be attempting 1st page positioning and therefore wouldn't be affected.


Yahoo is sure to let you know when your account has run out of money or in this case, when it wants you/is making you bid higher on the per click level.  Now I just hope I can get some service on why they reject an Ad URL change and NOT tell me about it.


Do you have a marketing account with Yahoo and have no idea what I'm talking about?  Let me educate you and help build your business.  Yahoo historically around 33% cheaper than Google AdWords, both of which are necessary.

Does PPC Help Branding?

New Research suggests that Pay Per Click campaigns can positively affect branding.  In the words of the linked article, 'Turns out that search lifts brand metrics, particularly when paired with other media. Better yet, post-click lift in search metrics is off the charts, perhaps finally validating my branding effectiveness '.

Get you name out there as a goal, while simulanteously achieving your Web Site goals- whether it be defined as sales, leads or phone call traffic.  Brand awarness, especially in your targeted and/or local community can be a significant source of traffic (of all kinds, including walk-in and referral).

The article by Payperclickuniverse, adds that 'brand lift' occurs after the click is made, sending the searcher to your web site- according to their research.  And this makes sense in our experience.  How are you catering to your niche, market and locality?  What differentiation is made, and how are you marketing and identifying that to you client base?

If these questions are difficult to answer- visit the one stop shop of all things internet marketing, Webconsuls.com

http://www.payperclickuniverse.com/search-engine-latest-news.php?v=more&id=3402

Yahoo Ad Scheduling

Yahoo Search Marketing, the Pay Per Click (PPC) division of Yahoo! Inc has been historically behind the 8-ball, or more specifically behind Google AdWords for the last 3 to 5 years of PPC advertising.

Yahoo's argument was, we were the 1st on the scene and Google has since leap-frogged us by taking our model and improving upon it- an argument with some validity.  But now 5 years down the road, Yahoo is still playing catch-up.  This is even after the famous 'Panama' launch that was to solve everything.  Not to be confused with your favorite South American canal, or a Van Halen song.


Well Yahoo has taken a small step in the right direction by now including a full ad scheduling feature.  Previous to this upgrade, Yahoo's scheduling was all of, start date- end date.  Now, like Google, the PPC advertising can be scheduled to the hour, every hour of every day of the week.


For example, I want to push my Ad's in the morning only, Monday, Wednesday and Friday but have evenings only on the weekend.  You can customize and specify exactly to the 1/4 hour when your ads will run and when the won't.  The trick now is deciphering when and when not to run your ads.

Do you feel like you want to utilize this type of tool, targeting only parts of the week where you see your best results?  Let us help- Webconsuls.com.