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a blog about design, construction, and marketing your web presence, and other cool stuff...

How much does a website cost?

a blog about design, construction, and marketing your web presence, and other cool stuff...

Tuesday, October 28, 2008

Email: Are you a filer or a labeler?

To file or to label? That is the question.



I enjoy reading productivity and organization books and blogs. This does not mean I always take the advice, but I do have a curiosity about how other people get things done. We all experience different demands, there is no single solution for any of us. Productivity gurus and email management specialist recommend using labels and not a file based system. Files are cumbersome and often take more energy and effort to maintain, while labeling is efficient and does not impede work flow.

What I want to share with you is the change I have made within my gmail account. I was terribly resistant to this change because as my post title confesses ... I am a chronic filer. Filing is what I know. Even though I had gmail, a web-based solution, I was still using Outlook to sort and file email.

Trusting my email to a label based system using gmail's search function seemed scary but I am finding it to be far superior. I have shed my Outlook program and am working only within the gmail interface.

What I am finding is that the opportunity to file an email in two different categories is a great asset. How often have you wanted an email in more than one place as a reference or a reminder? Labels give me an opportunity to "file" in multiple reference positions. "To Dos" and "Projects" categories can collect reference emails and be available with a click of the label, using the underscore and other unique characters in your labels enables you to separate these items from other labels and keep them promenent in your label list.

I will be using the search function in my gmail, labels will replace folders and my inbox will be my sorting area. Here is a video which gave me the inspiration for my current system and I must share that I am really pleased with the change and only wish I had done it sooner.

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posted by Lisa A. McClure @ 10:06 AM  0 Comments Links to this post

Tuesday, October 14, 2008

YouTube is a Search Engine

YouTube Video Search Engine
I may be stating the obvious here, but I don't think so. YouTube is not just a video sharing website as described in Wikipedia. YouTube is a video search engine built with Web 2.0 social functions.

YouTube has a search function and YouTube is being searched by people to find entertainment as well as information. How you title, tag and list your video helps you place for different search terms. YouTube's Web 2.0 functions make it natural and easy to share your video with your social sites and the star rating encourages quick feedback from viewers.

As a searcher I have actually started to go directly to YouTube to find information. I have found this very helpful in the "how to" department. A query for just "how to" on YouTube returns millions of results. The number and variety of "how to's" will amaze you. I especially like the list of related videos offered up with each result allowing me to browse related topics I may not have thought to search on.

Just looking at the search numbers at YouTube will convince you of the wide variety of viewers turning to YouTube as people once turned solely to web search. If you haven't tried YouTube as a search engine I would highly recommend bookmarking this one or entering it as the home page for one of your internet browsers so it is ready to go when you are ready to search.

YouTube is definitely where the conversation is taking place. If you weren't around for the CNN-YouTube Presidential Debates take a look at this Wikipedia article on how YouTube was used to collect questions for the candidates in the CNN televised debates.

Take a look at YouTube for "how to's" related to your niche or specialty. Are there places to become part of the conversation. Do you have a "how to" to add or comment on?

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posted by Lisa A. McClure @ 7:30 AM  0 Comments Links to this post

Saturday, October 4, 2008

Web 2.0 Tags and Labels: Life at 59 with Tagless Labels

It is Saturday morning and tomorrow I will turn 59. I was hopeful that at this age I wouldn't still need to be concerned about tags and labels, but hey I still do laundry at least once per week and in this day and age I find myself discussing the pros and cons of labeling or tagging blog posts. Let's talk about clothes first: What is it about the tag or label in the neckline of a shirt or top that is so annoying? I ask this question, because as a woman I can categorically state I have never removed a tag from a piece of my clothing. But I can also attest that my significant other hates tags in the neckline of his clothing and he has on occasion twisted himself into the shape of a pretzel to attempt removing the tag while he is wearing the garment! tagless shirt,the old fashioned way
He claims it is scratching his neck and driving him crazy. I maintain that this is learned behavior from childhood when his mother tried to make him comfortable and dutifully removed all tags. You should know that when my children were little I never removed a tag from the neckline of their shirts, pajamas or the like. It was a sociological test I was running in my own little world. The truth is I really don't care if my spouse removes these tags, unless, of course, the tag includes the laundry instructions.

modern tagless label shirt
Can't tell you how many golf shirts have been ruined because they needed cold water as opposed to warm, or they should be hung to dry! Clothes manufacturers came to our rescue about 2002 and invented the tagless label. Accordingly, Marshal Cohen, chief retail analyst at NPD Group, a Port Washington, N.Y., market research firm stated in 2005: ''Tags are a very emotional issue." Is he kidding me? Illness, death, bankruptcy, divorce, crime, war and the like are emotional issues, not TAGS!

My blog commitment has been to make you laugh and to offer you something useful, so today I am including a PDF that you can print and hang by your laundry machines. It is a Guide to Home Laundering and Dry-cleaning Symbols. The reason you may need this is twofold: 1) You may find that when you launder your clothes, someone has removed not only the neckline tag with laundering instructions, but they may have removed the additional tag sometimes found elsewhere on the clothing. 2) You may discover that the laundry instructions are written in size 2 font and in universal code. Take a look at these instructions; you may be amazed at how often you have misinterpreted a symbol.

Now for a short discussion about Web 2.0 Tags and Labels: I will make this short and sweet. You can read a lot about labels / tags, as they relate to blog posts. I will only offer you my very simple observation. Tags and labels have always been important in our day to day life, even before we had the world wide web. Think of it this way. The tag/label is an identifier, it guides the reader to more information about the subject matter within your historical blog posts and it perhaps provides just a bit of information that will make your life easier in the case of Web 2.0 allowing your blog to be found by more people. If you really want to understand this in greater detail, contact Webconsuls' Social Marketing guru...Darin McClure, because I have to go do the laundry!

P.S. I know I took 599 words to enlighten you today. Happy Saturday!

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posted by Judy Helfand @ 8:13 AM  1 Comments Links to this post

   
 
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