The other day I signed into my Gmail account and noticed a new link at the top of the page. The link says: "New! Video chat." Usually I learn about new Gmail tools from Webconsuls' technical director, Darin McClure. What crossed my mind is why hasn't Darin sent me or us an email extolling the virtues of this new tool. Not like Darin to not jump on a Gmail bandwagon. Hmmm! I even reviewed the Webconsuls' blog to make sure I hadn't missed a blog about this new tool. Couldn't find anything.
I ignored the bold red font, "New! Video chat" for a few days, but yesterday I was a little curious. So, I clicked on the link. This is what I learned: * Voice and video in Gmail only works with the newer version of Gmail in supported browsers: FF 2.0+, IE 6.0+, Safari 3.0+, and Google Chrome. * Download the Gmail voice and video chat plug-in, quit all open browser windows, and install the plug-in. * Sign in to Gmail. * In the Chat section of your Gmail, select the contact you want to call. If they have a camera icon next to their name, you can make a voice or video call to them; just click Video & more.
Now the first thing to remember is that you need to have a web-cam. If you don't have a web-cam, then Google has made it easy for you to purchase one. According to their site: "We tried to make buying a web-cam easier by working with Logitech and Buy.com to offer high quality cameras at up to 30% off with free shipping until November 30th, 2008." The prices quoted range from $39.99 to $89.99. But, not to worry, I already have a web-cam, so I was good to go.
My browsers met the requirements, I downloaded the Gmail voice and video chat plug-in, I quit all open browsers, and I installed the plug-in! I signed in to my Gmail account and lo and behold, there I was in a little window...Judy at work! Great, right? Here is what I noticed: 1. My Web-cam sits right on top of my monitor, so I could see myself very clearly, but I could also see my co-worker, Dennis, at work at his computer desk. You see when we are both working my back is to him, a kind of "what I don't see won't hurt me" position. But now I could clearly see him working away. 2. I could also see the little camera icon next to my name in the "Chat" box on my Gmail page, but interestingly enough the only associate with a camera icon next to their name was Malik. I could see that Malik was on-line so I tried to connect with him with video chat. Well, he could chat, but what I discovered is that he was experiencing problems with Video Chat. To quote Malik: "crashes my browser every time though". Not good and I read on-line that other users were experiencing this problem. Bugs!!
You need to be aware that this new tool is being rolled out by Google, which means not everyone has access to the new tool at the same time. Don't assume that because you have access that all of your friends can access it, just yet.
Here is my first take on this tool: Fun tool. Free tool, unless you need to buy a web-cam. I don't really know if it will take the place of Skype, as Google video chat does not allow you to connect to landlines, but it is one more tool for the tool box. Whether it will be the sharpest tool in the box remains to be seen. Also, I noticed that once you have downloaded this new tool, there does not seem to be a way to just "turn it off" should you not want to be contacted via video chat. This is a little disconcerting, but maybe I just haven't played with it enough. I do know that the software is not activated unless you are signed in to your Gmail account, so maybe that feature is the main "shut-off" valve. In other words, you can be signed out of your Gmail account and still be running "Google Talk" on your desktop and chat with friends and co-workers the old fashioned way, sans webcam.
According to the official Gmail blog: 'Once you install the plug-in, to start a video chat, just click on the "Video & more" menu at the bottom of your Gmail chat window, and choose "Start video chat." You'll have a few seconds to make sure you look presentable while it's ringing, and then you'll see and hear your friend live, right from within Gmail.' The operative phrase in this statement is: "You'll have a few seconds to make sure you look presentable." Yikes!!!
Here is the bottom line: if you are always signed into you Gmail account, the webcam is running and you better be prepared for your friends and co-workers to want to video chat with you. You better keep your desk straightened, your hair combed and not be wearing your PJs at 3:00PM.
For the record, I un-installed the "plug-in" yesterday, because I don't want to be the first one on my block to use this software...I am going to wait for Darin, Lisa, Dick, Dennis, Malik, Keith, Dan and Dennis to "plug-in". I don't want to be the cheerleader and I am still wondering why the usual cheerleaders are not cheering...just yet. To learn more, view the video below and I promise to keep you posted on this new tool. Let me know what you think by posting a comment here.
True to form Google is prepared for Election 2008. Check out Google's Embeddable Election Map. Watch real time election results. Use the drop down menu to alternate between Presidential race, House and Senate.
Here are some online resources for today's elections.
Get out there and vote. Don't forget your "I voted" sticker as many Starbucks, Ben and Jerrys, and Kripsy Creme etablishments will be rewarding those exercising their right to vote with a free tall coffee, free scoop of ice cream or star-shaped doughnut with red, white and blue sprinkles respectively.
Google's user friendly browser appropriately titled Google Chrome is the "Cat's Meow" of browsers. Your ability to navigate easily coupled with advanced applications makes Google Chrome worth its weight in Chrome. As with every beta project there will always be kinks to work out, and with every subsequent release Chrome can and will only get better. Google fixed scrolling with laptop touchpads and better reliability for those users who access the web through a proxy server. The new version of Chrome has improved performance and stability with a number of Plugins like Flash and Quicktime; they have also worked out a lot of security problems as well. Chrome added the ability to add words to the built-in spell checker.
If you already are working with Chrome then it will automatically update itself with the Third Beta within the next few days. I believe at a certain point in the near future Chrome will be the only browser you need to work with. In my life and work I use Chrome for 98% of my Internet activity, Chrome is by far the best browser I have worked with.
I enjoy reading productivity and organization books and blogs. This does not mean I always take the advice, but I do have a curiosity about how other people get things done. We all experience different demands, there is no single solution for any of us. Productivity gurus and email management specialist recommend using labels and not a file based system. Files are cumbersome and often take more energy and effort to maintain, while labeling is efficient and does not impede work flow.
What I want to share with you is the change I have made within my gmail account. I was terribly resistant to this change because as my post title confesses ... I am a chronic filer. Filing is what I know. Even though I had gmail, a web-based solution, I was still using Outlook to sort and file email.
Trusting my email to a label based system using gmail's search function seemed scary but I am finding it to be far superior. I have shed my Outlook program and am working only within the gmail interface.
What I am finding is that the opportunity to file an email in two different categories is a great asset. How often have you wanted an email in more than one place as a reference or a reminder? Labels give me an opportunity to "file" in multiple reference positions. "To Dos" and "Projects" categories can collect reference emails and be available with a click of the label, using the underscore and other unique characters in your labels enables you to separate these items from other labels and keep them promenent in your label list.
I will be using the search function in my gmail, labels will replace folders and my inbox will be my sorting area. Here is a video which gave me the inspiration for my current system and I must share that I am really pleased with the change and only wish I had done it sooner.
Google AdWords has in a beta test a bidding tool called Smart Positioning. The function of this tool aims to place your ad in the most cost-effective position each time it's displayed. Here are Google's words in how it works.
How Smart Positioning works.
Here's an overview of what happens when your campaign is opted in to Smart Positioning: 1. Smart Positioning calculates incremental CPC's to evaluate the effects on cost and click through rate that would be associated with a higher position for your ad. 2. Once our system determines the incremental CPC for putting your ad in a higher position, it compares the incremental CPC to your maximum CPC bid. 3. Your ad is placed in the highest position possible, as long as both the actual CPC for that position and the incremental CPC are less than your maximum CPC bid.
So essentially, this Google AdWords tool attempts to give its advertisers the best position given recent click data and the bid landscape. It then actually changes the max CPC in the account to reflect the bid it deems most 'efficient'.
I hate to always be the cynic, but with my history in working with one of the major search engines, I know that 'helpful' tools may or may not be as helpful as they are described, but they always work in the favor of the search engine.
Here are some things that make me question the tool and therefore whether I will use it or not in the long run. 1. Since my bids can be changed without my specific knowledge, I am dissuaded. 2. Because Google is providing this 'help' to multiple advertisers in competition with each other on the same keyword, I can see a problem developing; either the tool won't be very effective or certain advertisers will be favored and/or others hurt. 3. Google only provides help in ways that increase revenue as I stated earlier, so I cannot see this costing me less, but quite the opposite.
In conclusion of this early evaluation of a new bidding tool, albeit before it is in wide use, I prefer a bid to position model where I am paying the least possible for a particular position and I have real expectations on my cost and display position. When things can be open ended, Google can take advantage of the account without having to defend their actions. I know what their defense would be when you finally reach a customer service rep- 'in the terms and conditions it clearly states we can raise your bids'.
We like to tell them that there are a number of ways you can make your website move visible on Google's radar. Here is a list of those "Best Practices for a Google Friendly Site" And this info you can get right from Google.
In the Google way, they announce this product with a comic book, but this is not about your kids going to Webkinz this is about how the internet has itself turned into the application, and Google gets it. Gmail, Calendar, Documents, Photo, RSS, and Vids should not be sitting on a computer in your office that, will break, may become infected with a virus, and finally will become obsolete in 18 months.
Google AdWords does provide a way internally to get suggestions for keywords in your marketplace, its called the Keyword Tool. This tool is found when drilling into the account at the 'keyword' level. This means you have clicked past both the Campaign and Ad Group levels to display your keywords and ads.
This tool is free to AdWords users, so great right. Well in the past not as much because depending on what you gave the tool as a starting term for more suggestions, the tool spit out those suggestions from most general (least useful) to specific. Furthermore, the only information associated with these suggestions was 2 simple horizontal bar graphs detailing, 'advertiser competition' and 'search volume'. So hopefully your are following me in that no numeric data was given whatsoever.
Now Google has expanded the tool to return suggestions with 'approximate search volume' for the last month and 'approximate average search volume' with an actual value. Practically speaking, your campaign has only to spend a predetermined amount any way, so its not as if one regularly finds him or herself adding up search volumes, but it is nice to quantify what Google used to shove into a half inch blue bar.
When it comes down to it, we need to have all the necessary keywords in the PPC account regardless of search volume because we need to target what it is we have deemed necessary in achieving our projected goals. That is, we do the best we can with what we can in the given market with a given budget for a certain business model. But I can say it is significant that Google's Keyword tool is a bit more useful, and frankly it is nice to see Google sharing any real data with us at all. I'm sure tired of getting email replies that might as well have been some fraction of a bar graph. But Google must be listening to the people to some extent in changes as little as this one.
I turn polar bears white and I will make you cry. I make guys have to pee and girls comb their hair. I make celebrities look stupid and normal people look like celebrities. I turn pancakes brown and make your champagne bubble. If you squeeze me, I'll pop. If you look at me, you'll pop. Can you guess the riddle?
97% of Harvard graduates could not figure the riddle out, but 84% of kindergarten students could. And they did it in 6 minutes or less!
Are you as smart as a Kindergartener? (no fair using Google!)
In this short vid from the head of Google's webspam team, Matt Cutts, provides some great tips on how to optimize the images you include on your website. A how to directly from Google with useful, accurate information on your ALT attributes and how they can make your photos and pictures more accessible.
Google Doctype is an open encyclopedia and reference library. Written by web developers, for web developers. It includes articles on web security, JavaScript DOM manipulation, CSS tips and tricks, and more. The reference section includes a growing library of test cases for checking cross-browser and cross-platform compatibility.
Google Doctype is 100% open.
* Open source * Open content * Open to contributions from anyone
Microsoft and Yahoo have yet to work out a deal for Microsoft to takeover Yahoo via a stock bid in the $30 range. We at Webconsuls are not noting this in the slight chance that you hold Yahoo stock or in my case stock options. It is significant to note the impact of re-merger of the 2 giants in the search results category.
That is, Yaho and MSN used to have a search marketing partnership which ended about 2 years ago. With Google the clear market share majority player, it would be nice to see Yahoo beef up its partners, especially for MSN who since the split from Yahoo has yet to be a formidable opponent.
In a perfect world, Yahoo Sponsored Search would give us the option of eliminating the partner network with the exception of MSN, should a merger ever be completed.
Google's ever changing algorithm, that mysterious secret combination of characteristics to convince the search engines that your site is in fact the best and most appropriate resource for the inquiry typed into Google's search.
In previous years search engine optimization experts would anguish over data and statistics trying to discern what keyword density was optimal, dashes or hyphens, strong or bold tags. These were the questions of the day. The algorithm would change as various techniques were exploited.
Let us look at just one small competitive niche for example. Say "Dallas Mortgage" for instance. This industry is fiercely competitive and right now there are several dozen mortgage brokers that are actually in Dallas trying to do a decent job of SEO to be ranked for this one (relatively small) niche. Now add to this the fact that Dallas is a major market and many companies in Houston, Austin, San Antone, etc that can underwrite a loan anywhere in the state are focusing on SEO for this one term as well. Lastly add the literally thousands of affiliate marketers that are working to build leads for companies like LowerMyBills.com, Ditech, etc who are also making mirror sites that optimize for this term and this one very small niche is persued by thousands of people.
To accomplish this goal some of these people are doing pure white hat (and getting owned by the way), some are doing varying levels of Gray to Black hat methods and some (affiliates mostly) are doing pure spam. To get a rank for this term you have to play by the Google rules and you must get links for it. Here is a news flash, no one is likely to give out links for "Dallas Mortgage" in the idealistic "democratic" way that Google suggests we get links. So to rank for this term you either directly create, negotiate, request, buy or beg links from quality sites.
Now to my idealist White Hat SEO brethren the solution is simple, just pull this link component out of the equation and judge sites on their content, what could be wrong with that? To anyone with an ability to think forward even a little bit the problem is like a oncoming train! Just go back to the fact that on site SEO is simple to accomplish, easy to learn and simplistic to teach. It only requires knowing and following standards, some very basic math and some skill with keyword research. So what scream the idealists!
Well what this means is all those thousands of people chasing "Dallas Mortgage" now will each create content with specific key word densities, proper tags, etc. Some will "win" for the moment and the loosers will just copy there techniques and try to do 1% better. Very soon the precise formula is determined and all the sites are using it and in a statistical tie with each other. Now also understand that with the exception of perhaps some of the "made for adSense" sites most of these sites will actually lead the visitor to a source for a Dallas Mortgage, they are not all junk as many would claim. Does this stalemate sound familiar? It should if you have been around a decade or more as it is very much how some of the first engines worked.
So what happened next? We needed a "tie breaker" some way to take two sites that both were quality from a code stand point, both had real sources of "dallas mortgage" information and both had a 2.5% (or whatever was in en vogue at the time) key word density for the term. What, short of a subjective and therefore flawed human review, was left for the search engines to use. Nothing but the infamous link. Why?
Beacause even though you can build your own links, even though you can buy them, even though you can build an entire series of sites just to pass link power around, some number of links will still be 100% beyond the control of the actual site owners. Right now we only have two choices in this. Human review or links as a component and humans can be bribed, wrong, bias, etc. Links at least use math and my friends, "math doesn't lie".
Do I think we have swung to far and links now have to much influence? Yes I do, I think it should be impossible for any page to rank for any term that is clearly not present on it at all. Yet Google "click here" and you find Adobe and if you Googled Miserable Failure in the past you found George Bush and Michale Moore (thanks to bloggers Google Bombing). Eventually Google had to hand job out those results for Bush and Moore because there were so many links nothing else would have made them go away.
I would have loved Google to simply have tinkered with things so that a word must be on a page. Sure keep the link portion but if I look for failure on Google I ain't looking for Bush or Moore (regardless of your opinion of either). What this leads us to though is a simple understanding, links are not going to stop pushing rankings for a very long time. Google may move to put more weight back into content, which I would welcome but links will be a driving force for a long time to come. I for one don't think removing them all together would create some sort of democratic internet eutopia, that others seem to believe it would.
What do you think? Is there to much weight on links? Would it be good if Google put more weight on content? Do you like things they way they are now? Or do you think I am wrong and TinPig is right and that Google should just stop using links to rank sites at all, if so how do we then break the 100 "ties" for a first page ranking?
What is Pay Per Click 'Quality Score' and how is it calculated?
Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query, according to Google.
About Quality Score
Quality Score influences your ads' position on Google. It also partly determines your keywords' minimum bids. In general, the higher your Quality Score, the better your ad position and the lower your minimum bids.
Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers, and Google too—when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success. For calculating a keyword's minimum bid (PPC only, not content network or content targeted ads):
The keyword's historical click-through rate on Google
The relevance of the keyword to the ads in its ad group
The quality of your landing page
Your account history, which is measured by the CTR of all the ads and keywords in your account
Other relevance factors***
Unfortunately, that is all Google will tell us, partly to avoid people gaming the system and partly to be less accountable. The ability to control earnings this way (in my estimation) will keep Google (and Yahoo in their shadow) from ever completely erasing the veil.
All we can do is play by the rules and put ourselves in the best position to pay the least for the desired position. This includes rotating ads, writing the most direct ad, and having the site back both of those points us with our "call to action", or what we are looking to have the user/searcher do. This must be done clearly, easily and within the top fold of the landing page.
The following linked article from The Register accuses Google's AdWords, namely the 'automatic matching' feature to be untargeted and an outright waste of funds in most instances.
In short, automatic matching weakens the parameters and rules of defining 'targeted' in PPC terms. If I sell Adidas shoes, the articles explains, I don't want to come up for a search on slippers. That would simply be a waste of money. I would go as far to add that in today's world of short attention spans, anything not directly or literally an Adidas shoe is not targeted enough- let alone slippers.
Pay per click is too reliant on the 'conversions to dollars spent' ratio to allow for any more leniency than exactly what I typed in. Again, attentions spans generally don't allow for it. Additionally, if the search term in question is on the general side where this rule may not directly apply, then the traffic itself will be of the browsing type not the converting (purchasing, buying, targeted lead) type. So in this case my clients probably aren't interested in the 1st place.
A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like.
Use multiple Google products? Soon your Google Profile will link up with these as well.
If you saw this one coming, give yourself a very large prize. Google is experimenting with Digg style voting features on search results that allow users to vote up or bury search results they see.
Google is always experimenting with new features aimed at improving the search experience.
This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you'll continue to see those changes. If you later want to revert your changes, you can undo any modifications you've made. Note that this is an experimental feature and may be available for only a few weeks.
How do I use it?
Like it?
This button (fig. 1b) will move the result to the top of the page and add this orange marker (fig. 1a) next to it so you can easily recognize it. The result(s) you promote will appear at the top whenever you search for the same keyword(s) in the future.
Don't like it?
This button (fig. 1b) will remove the result, and it will remain hidden when you search for the same keyword(s) in the future.
Know of a better webpage?
At the bottom of the search results (fig. 1c) you can give the address of a page that's relevant to your search. When you search for these same keyword(s) the page you've suggested will appear at the top with this orange marker .
Is it permanent?
Your changes will be applied each time you search for the same keyword(s). There's a link at the bottom of the search results that lets you view the results in their original ordering.
Do you have to be signed in?
Yes. To see your changes next time, you must be signed in to your Google account.
click hear
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