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a blog about design, construction, and marketing your web presence, and other cool stuff...

How much does a website cost?

a blog about design, construction, and marketing your web presence, and other cool stuff...

Wednesday, February 24, 2010

Exploring Side Streets with Chris Brogan

News Flash: I follow Chris Brogan on Twitter. A few months ago I attended Blog World Expo in Las Vegas. I wrote about it. I promised that I would try to apply what I learned. One of the first things I did was to begin following Chris Brogan. Don't get excited. I am one of 124,385 followers. (To put this in perspective I have 41 followers.) You are probably shaking your head and asking "is Judy nuts?" But to that, I say: "Does me being one of 3,400,000 TIME Magazine weekly subscribers or one of 6,685,684 National Geographic monthly subscribers shock you or make you question why I would even think of "following" these honored publications?" I hope not. I subscribe to these publications, local newspapers, SEO/SMO on-line newsletters for the same reason that I follow Chris Brogan - each opens avenues to useful and timely information that can impact my business, Webconsuls' clients, and my personal life.

This past week Chris mentored: Don't Forget the Little Side Streets. Exploring side streets with Chris Brogan is quite a ride. I hope you will take the time to read his post, he offers really good insights and, unlike a few, Chris is optimistic and looks for ways to extend the expiration date for some of these "streets". For example, when was the last time you:
  • examined your "YELP" reviews
  • verified your Google Local Business Center Map
  • updated your Bing Local Listing Center
  • checked out Yahoo Answers
  • refreshed your Facebook Fan page
  • responded to a Trip Advisor review (negatively or positively)
  • tweeted something of positive value, as opposed to a rant

Navigating and maintaining these "streets" takes time. But the beauty of the Internet in general and social media in particular is the fluidity and vitality that you can manage to. Every time you think you don't have time I want you to find a business person who can recall the angst of designing and ordering a brochure. Trust me. Before the ink was dry the area code had been split in two, your AAA rating had changed for the better or the beautiful maple tree that graced your front lawn had fallen. Yes, maintaining your "streets" and exploring side streets takes time, but you can do it on your time and make your journey as interesting as you want. There really is nothing like a road trip.

Here is my favorite photo of a real "side" street.
No Name Street 2000



This post is dedicated to Chris Brogan, thanking him for inspiration.

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posted by Judy Helfand @ 6:32 PM  2 Comments Links to this post

Tuesday, January 26, 2010

Use the Web 2.0 Suicide Machine to Completely Scrub Your Internet Presence

Web 2.0 Suicide Machine

Web 2.0 and social networking may not be for everyone! Living in a world of "avatars" and mood status updates is not as important to some people as it is others. One finds this out after they have already taken the time to set up detailed accounts about themselves. Thousands of people have found that closing a Facebook, Myspace, or LinkedIn account isn't the easiest task. Sure you can turn your account off or deactivate it, but all of your personal information and pretty much everything you have typed in is archived somewhere along the vast information highway. Killing one's virtual self has been quite a burden, almost equal to the burden of living it. So then, how does one commit virtual suicide?

Now, you can use the Web 2.0 suicide machine to completely scrub your Internet presence. The program will use the log in information you provide and go through all your social networking accounts deleting your existence. "Suicide Machine has assisted more than 1,000 virtual deaths, severing more than 80,500 friendships on Facebook and removing some 276,000 tweets from Twitter", according to TIME Magazine. Suicide Machine is so popular that thousands of people are waiting their turn for their own "cyberoffing". "Our server is so busy handling the requests," says Suicide Machine co-creator Walter Langelaar. Whether for a good or bad, there is no turning back or second chances at life; once you have committed to the deletion it will take nothing short of an act from God to reverse the procedure. When the suicide process is complete you'll receive a "cybermemorial" on the site. "RIP, 2.0. We'll miss you".

Facebook, so far is the only social network in up in arms about this new service and feels that the company is breaking the law "citing violation of users privacy", which is impossible because the individuals voluntarily submit their information to Suicide Machine; LinkedIn, MySpace and Twitter have not yet publicly made a comment about Suicide Machine. Earlier this month Facebook blocked Suicide Machine from accessing its site. However, that has not slowed down Suicide Machine's creators, the euthanasia goes on. "Compared to the more than 350 million users [on Facebook], we think deleting a few hundred is not very impressive, but they picked up on it as a potential threat", says Langelaar.

If people are waiting in line to have their Internet lives deleted for good, then it will be interesting to see if the trend continues. So many people open social networking accounts and never once go back online to use them, so then deletion makes sense in that they would no longer want their information out there.

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posted by Daniel Helfand @ 8:00 AM  0 Comments Links to this post

Saturday, October 24, 2009

Google Becomes Franck's New Virtual Executive Assistant

Father of the Bride Movie Poster Steve Martin 1991
Do you remember Steve Martin in "Father of the Bride?" Certainly you remember Martin Short who played Franck Eggelhoffer, the wedding planner. But wait a minute; this movie is now 19 years old, so maybe you don't remember it or the characters. Yes, it is Saturday morning and I thought I would share some personal news and show you how if your planning a wedding your wedding planner no longer needs to hire an executive assistant, as we are discovering that the "Father of the Bride" role of Howard Weinstein can be replaced with Google, Franck's New Virtual Executive Assistant.

But first things first...Dennis' and my oldest son, Aaron, became engaged to Allison (Alli) Gubanich on October 15, 2009. Dan and I were in Las Vegas when all the excitement happened. As I understand it, Aaron set up the Scrabble board (both of his Grandmas would be proud) to welcome Alli home from class/work and the words spelled out "Will you marry me?" (Of course, I questioned how those words could ever really come together on a Scrabble board- to which Aaron rolled his eyes and shook his head - he is really a romantic!)

Aaron and Alli, the A Team, have known each other for quite a few years, but started dating in the Summer of 2007, at the time they both worked at Bluepoint. Alli is from the Philadelphia area. Her parents are Kathy and Chris Gubanich. She has two sisters, Nikki and Jessica. Dennis and I had fun meeting the Gubanich family when Alli graduated from the University of Arizona in May 2008. And of course since we moved to Tucson in March 2008 we have really enjoyed spending more time with Aaron and Alli.

Ok, so now you know the engagement happened October 15, 2009, and by the morning of October 17, 2009, Nikki Gubanich was sharing a Google document with members of both sides of the family! Nikki is Alli's older sister and she just finished her MBA this past Summer (congratulations by the way) so she volunteered to be the Project Manager. What is funny is that Alli said to me "I had never heard of Google documents and how you can share them!" So now we can all participate real time and keep each other informed.

This morning it occurred to me that this past week has been so crazy with returning from Las Vegas, catching up on work, that we (Dennis and I) really have not taken time to call and congratulate Kathy and Chris! I haven't even sent them a Gmail or written on their Facebook walls! I promise to do that today; however, I also decided to create a Picasa Album (Google Product) and share it with the family members. This album will allow us to enjoy old memories and chronicle the new memories over the next year. Google (AKA Howard Weinstein) will assist with Blogger, Gmail, Google Documents, and Picasa Web Albums. And that is just for starters.

So here's to the A Team (Aaron and Alli), Chris, Kathy, Nikki, Jessica, Dennis and Dan...congratulations one and all!

P.S. The picture on the Photo Album cover was taken Halloween 2008!

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posted by Judy Helfand @ 9:48 AM  0 Comments Links to this post

Wednesday, October 21, 2009

BWE09 Looking in the Rear View Mirror

Blog World and New Media Expo 2009



This year I had the opportunity to attend BWE09, better known as Blog World and New Media Expo 2009. This event took place from October 15-17 in Las Vegas, Nevada. Unlike many of the 2500 attendees this was my first year participating. And unlike many attendees I did not spend my days there blogging, tweeting, or otherwise updating my friends and followers. I just tried to take in the process, that is I tried to listen and learn. And hopefully, I will be able to care for and serve some, if not all, of Webconsuls clients. I actually thought about writing this post as soon as I returned home or even while I waited in the Las Vegas Airport, but then it occurred to me that it would be better to really write about BWE09 looking in the rear view mirror. So here are some of my "bytes" on BWE09.


  1. While I have been participating in blogging for about two years and I am on Facebook and have a Twitter account, I would not rate myself as someone that knows everyone in the blogging and new media world; therefore, attending this event was not about hooking up with old friends, but meeting new people and learning from the "experts."
  2. The exhibitors were varied and engaging. I enjoyed talking to people from all over the world, like the Zemanta team from Slovania (and, yes, I intend to learn more about their product). The ArmyStrongStories.com team was engaging and they had a great display. And then of course, I enjoyed speaking to Robby Berthyme who was representing wheretogetengaged.com (timely, insofar as Aaron and Alli became engaged on October 15, 2009!).
  3. Brian Solis moderated a good keynote discussion about the "New Celebrity" with Anthony Edwards, Jermaine Dupri and Robin Antin. All of these participants made it very clear that if you are using Twitter, Facebook, etc...you need to be yourself, engage with people, and manage your own accounts (don't hire a staff to do this). Write about yourself or your cause, don't just keep re-tweeting!
  4. One "outtake" from this keynote discussion is that I found it incredible how rude 70% of the audience appeared to be behaving. This was an hour long presentation and it was beyond me why people could not just sit and "listen", as opposed to working on their laptops, running their fingers over their iPhones or thumbing it on their Blackberry. This behavior was annoying and to top it off, even though they were really not paying attention, they would join in the intermittent applause like robots or dummies.
  5. Dave Peck of LSF Interactive was interesting and provocative in his conference "How to Socialize Your Content". I just discovered that he posted many of his "rules" here for the small business owner. His advice I intend to try to incorporate into Webconsuls and to share with our clients.
  6. I really enjoyed the conference "How Twits Lay Golden Eggs - The Art of Social Engagement for Business"...Chris Brogan and Laura Fitten had a lot to offer and they did not make the audience feel inept, but offered real guidance.
  7. Dan Helfand attended this conference for Webconsuls also. It was interesting to watch Dan, who had not been to Las Vegas since he was 13! It was great to attend the conferences and then share what we had learned.
  8. Las Vegas is an aging city and I don't think it is aging gracefully. As we rode the marvelous monorail I noticed that many of the buildings look dated and dirty on the outside, almost as if the original architectural plan did not allow for majestic aging. Many strange and vacant lots can be seen as you ride "behind" the strip.
  9. I don't think I am the only BWE09 participant that questioned the parties that BWE09 sponsored. As one person said on Twitter: "bwe09 parties are a lot like Twitter - noisy, loud, dark, and ineffective at organizing communication". I couldn't agree more! Imagine being at the Mirages' Jet Night Club with many of the same people who could not put down their laptops and iPhones during the keynotes, only it was too dark to read their nametags and the music was too loud for introductions. Another person echoed these sentiments: "The parties at #bwe09 remind me of college. How old are we? Where are the real parties?"
  10. Flying Southwest Airlines will be a subject for another post.
  11. Finally, I would like to thank the three ladies that shared a Hilton Limo with Dan and me. We were attempting to get a taxi to go to the airport and we found ourselves sharing a limo with Kim Rowley and Joanne Dinslage of Key Internet Marketing and Maarika Neudorf of Enterprise Estonia. We had a fun ride and got to meet three more BWE09 attendees.

    Ok, that is it for today. I am going to get busy learning how to apply all that I learned - stay tuned. In the meantime enjoy the photo of Dan with the BWE09 "Change Girl" as he wins the iPod Shuffle.


Dan Helfand with the BWE09 Change Girl

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posted by Judy Helfand @ 8:32 AM  1 Comments Links to this post

Saturday, August 22, 2009

I Once Sent a Postcard from Oak Bluffs

I got up this morning and to tell you the truth I really didn't know what to post about today. The week has been busy working with clients, Dan is rafting this weekend, Aaron and Alli returned from their vacation, our client Jason Ackner stopped in for a visit - it is fun to meet our clients "face to face", it is nice to receive happy news from Facebook friends (Deb and Dan Fischbein's oldest son Josh is getting married today and Scott and Elyse (Wolf) Davidson returned to the Mount Washington Valley Theatre Company to perform in "Hello Dolly" directed by Andrew Glant Linden with assistant Bev Brennan and receiving rave reviews), we had a terrific rainstorm in Tucson yesterday about 3:00PM, and now it is Saturday morning. I happened to read an article this morning from Time.com which had to do with the President and the First Family taking a vacation on Martha's Vineyard, specifically Oak Bluffs, and of course I thought back to my one and only trip to Martha's Vineyard. I think I once sent a postcard from Oak Bluffs. If I didn't, I should have.

It was 1991. On April 1st Dennis and I decided to take a few days off from the inn and travel to Cape Cod with our good friends, Gerry and Elaine McManus (by the way we still hear from Elaine; however, she and Gerry divorced around 1996 - see their photo below taken by me on this trip). I believe we were trying to celebrate Gerry's birthday. What we didn't realize was this: in those days most of Cape Cod is still not really "open for the season". But off we went and after stopping at the local Chamber of Commerce we actually found a nice hotel on the water called the Ocean Club on Smuggler's Beach South Yarmouth. By about the third day of our adventure and after seeing two movies, Dances with Wolves and Sleeping with the Enemy, we thought we would take a ferry ride to Martha's Vineyard. Again, we soon learned that you don't just show up to take a ferry ride. You need to plan this if you intend to take a vehicle with you to Martha's Vineyard. So there we were at Woods Hole and we decided with our 'devil may care' attitude to board one of The Steamship Authority's ferries that did not carry vehicles and did not have restrooms!

Elaine and Gerry aboard the Ferry to Martha's Vineyard
When we inquired of the ferry staff how to find the restrooms they advised us that we would need to wait until we arrived in Vineyard Haven. And so we arrived, but the public restroom on the dock was closed for renovations. People on the dock directed us to The Black Dog (a well known restaurant); however, they were not open yet for the season! So we decided to walk into the town, as certainly some establishment would allow us to come in and use their restrooms. No luck. The businesses were either closed or emphatic we could not come in and use their restrooms. We walked further until Gerry said he would not continue on this "forced march". At that point Gerry and Dennis hailed a passing taxi. The driver stopped asked us where we wanted to go and our response was: "Take us anywhere on this island where we can use a restroom and have a meal."

Next stop: Oak Bluffs. I remember how friendly the taxi driver was to us. He took us to a great little restaurant, whose name I cannot recall at the moment. (Funny how your brain can recall the name of the restaurant that was not open, but cannot remember the name of the restaurant that was open and treated us so kindly.) Anyway the taxi driver told us he would come back in a couple of hours and pick us up for our return trip to the Vineyard Haven harbor. And sure enough two hours later we were back in the taxi and on our way.

I enjoyed learning more about Oak Bluffs in the Time article. Wonderful interesting history. So today as the First Family prepares to spend a few August days in Oak Bluffs, I will remember fondly my few hours there some 18 years ago!

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posted by Judy Helfand @ 12:37 PM  0 Comments Links to this post

Sunday, July 12, 2009

Waiting for Godot on Broadway

Dan Helfand, Waiting for Godot on Broadway July 11 2009
Last night your Sunday blogger, Dan Helfand, was literally Waiting for Godot on Broadway. Since Dan is traveling today, sans laptop, he asked me to post a blog for him. You may remember reading Dan's May 24, 2009 post Waiting for Godot is Back on Broadway. In that post Dan reported that he was able to get tickets to last night's performance of Waiting for Godot and he was beside himself with anticipation. After all, Dan was going to see this Tony nominated production with Nathan Lane, Bill Irwin, John Goodman, and John Glover.

I am sure Dan will want to write his own review of this production, so I will take this opportunity to tell the sidebar story of how our Facebook friends played a "role" in Dan's ultimate adventure last evening.

When Dan first discovered that Waiting for Godot was playing on Broadway he went on line to see if and when he could secure tickets. It appeared that the only seats available at Studio 54 for the time frame that Dan could be in New York City were in the back side aisles. So Dennis suggested that we call Angela DeCicco, our longtime friend since 1992 and Facebook friend. I called Angela and asked her if she was familiar with the seating at Studio 54. She asked us why we wanted to know and when we told her that Dan was trying to get tickets for Waiting for Godot, she said "Don't worry. Tell me when you want to go and I will have Matt (her husband) order "house seats" for you." For those of you not familiar with the term "house seats", they are 'not available through the box office. "House seats" are some of the best seats in the theater, set aside for use by cast members, producers, the creative team, and others directly involved in the production.' Keep in mind, these seats are not free of charge, you pay regular price, but they are the best seats in the house and Matt Stern (Angela's husband is a well respected Stage Manager on Broadway) secured these seats for Dan! Just for fun, here is a photo of Dan with Angela taken on Broadway April 1997, when Angela was starring in the Broadway production of Les Miz.
Angela DeCicco and Dan Helfand 1997


But back to Facebook...a couple of weeks ago I reconnected with a friend through Facebook, Beverly Brennan. She in fact is also a mutual friend with Angela. Beverly contacted me last week to say she had just read on Facebook that Dan was going to the city to see Waiting for Godot. She reminded me that she now works for ON Location Education and she tutored the two little boys who play the part of BOY in Waiting for Godot. I asked Beverly if there were anyway she could arrange for Dan to be able to go back stage after the performance. Beverly sent an email to the stage manager, but didn't hear back. So last evening when the production ended, Daniel made his way to the stage door and waited. The door opened, a gentleman asked Daniel if he could be of help and Dan said something to this effect: "I am a friend of Beverly Brennan, the tutor for Matthew Schechter, and I am wondering if I can say hello to Matthew." The gentleman asked for Dan's name and said he would be back in a few minutes. The next thing Daniel knew he was backstage being introduced to Matthew Schechter and his parents. Matthew gave Dan a tour of the stage, introduced him to Bill Irwin and John Glover. All in all, quite a night for Dan and his friend, Josh.

Now if all this isn't enough excitement...last evening I casually asked Daniel how were the "house seats"? He calmly replied, "They were perfect, Row H, dead center...and by the way I was seated right next to Harrison Ford!"

I have said it before, Broadway is filled with magic and the unexpected! Comments, anyone?

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posted by Judy Helfand @ 9:29 AM  3 Comments Links to this post

Saturday, June 27, 2009

This Week We Are The World

This week we are the world. The world was all a twitter with tweets about the death of three American icons. These were three people from three generations.

On Tuesday our blogger honored Ed McMahon, who passed at age 86. McMahon was a gentleman that we welcomed into our homes for more than 30 years as Johnny Carson's sidekick among other roles.

Yesterday, our blogger honored Michael Jackson, who passed at age 50. This iconic legend who most of us have watched for the past 40 years, from a little boy to a grown man, always surprised us with his talent and creativity, among other things.

I will not let the week go by without honoring Farrah Fawcett, who passed at age 62. For those of us who are Farrah's peers by age, we remember her smile and her gorgeous hair. All the women wanted hair like Farrah and all the men wanted the women in their lives to have hair like Farrah. She was a fine actress and you would know this if you saw some of her more serious movies. Now she will be remembered as a brave woman who was willing to share with all of us her struggle with cancer to the end.

In this world filled with technology...twitter, plurk, tagged, YouTube, my space, facebook, emails, blogs...today is Saturday and it is just a day to remember that in January 1985 Michael Jackson collaborated with Lionel Richie and produced with Quincy Jones a song that touched us all. We are the World! (United Support of Artists for Africa) We listened intently, we bought the album and together we tried to help save a continent, most particularly Ethiopia.

We Are The World Album
As this day closes, I will remember that Dennis and I played this album with our children when they were quite young. The album is still in our home carefully preserved for whatever reason. Maybe because it made us think, hope and assure ourselves that we are all part of this world and this week We Are The World making a choice.

Enjoy this remarkable YouTube video of the studio recording of We Are The World. I'd would love to hear from you!



....change can only come...when we stand together as one!

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posted by Judy Helfand @ 6:14 AM  0 Comments Links to this post

Saturday, June 13, 2009

Who needs a US Passport?

Exactly one month ago I was on Facebook making a comment to a Webconsuls' team member. Why I was commenting is not important; however, what I determined in the commenting process was that my team member did not have a US Passport. His exact words were: 'Last time I left the country I didn't need a passport, We don't get out much...' Don't get out much? What if you have an emergency? What if you have an unexpected opportunity? The US Passport rules changed effective June 1, 2009. Who needs a US Passport?

The easiest answer to my rhetorical question is every US Citizen should have a US Passport. Effective June 1, 2009, US Citizens now need a Passport (or an enhanced Driver's License issued by some states) to re-enter the United States from Canada, Mexico, Bermuda and 17 nations in the Caribbean region.

Perhaps you are wondering why I am discussing passports on a Saturday morning. Well, I learned a long time ago that having a passport just makes good sense. In 1981, Dennis had to travel on business to France. Before he left he insisted that Aaron and I get our passports, just in case there were an emergency and we had to travel to France. So 28 years ago this month Aaron and I were issued our first US Passports. (See the photos below).

Now let's talk about today. Webconsuls has clients in foreign countries and while we have not yet traveled to visit our client in Cambodia or the Bruzzos in Italy, it could happen! Here in Tucson, the owner of La Fuente Restaurant recently asked us to travel to Mexico for an afternoon.

The up shot of my Facebook discussion with my team member is that this week our Tucson neighbor offered us the use of his condo in Rocky Point, Mexico(overlooking the Sea of Cortez). We called our team member and asked him if he wanted to go with us...but alas, no US Passport!

Who needs a US Passport? You tell me....

Judy, June 25, 1981
Aaron, June 25, 1981

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posted by Judy Helfand @ 9:40 AM  2 Comments Links to this post

Thursday, June 4, 2009

Twitter Phone by INQ Mobile

INQ's Facebook Phone
INQ Mobile released a Facebook phone last year and plans on releasing a Twitter phone by the end of this year. No information has been released whether the phone will be released in North America or Europe. It should have a QWERTY keypad to easily post a 140 character message on twitter but not confirmed.

The phone will cost less than $140 and given the price, you can't expect to have any high-end features on this device.

Personally, I feel that phones with the web browser allow you to access social networking sites. The only thing this phone has going for it is the price and somehow making it a reduced monthly fee for using the data plan on most service providers.

Will this handset last in the mobile market or has the Twitter trend run its course?

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posted by Malik Moosa-Soomar @ 11:07 AM  1 Comments Links to this post

Tuesday, May 12, 2009

Make and Post Movies to YouTube and Facebook Using Just Your iPhone



Tubey, a new application for the iPhone, creates and posts movies to YouTube and Facebook.

Take your pictures.
Assemble and order your shots.
Choose your transitions.
Choose your music from a wide selection of copyright free music.
Add captions.
Create your video.
Post your video to YouTube or Facebook.

All from your iPhone. All from a single application.

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posted by Lisa A. McClure @ 3:27 PM  0 Comments Links to this post

Tuesday, April 28, 2009

Our Brains Are Built for Change



Our brains are built for change. We are born with crude perception abilities, no cognitive activity and little control of our physical movements. Our brains evolve over a lifetime building a repertoire of skills and abilities unique to each of us.

In Michael Merzenich's talk he discusses the early exposure to sounds and the attempt by the developing brain to make sense of auditory input. By observing brain function with auditory input in a variety of species scientists have discovered the natural processor, our brain, goes to work making sense of sounds. In the first year of life the brain evolves quickly in response to its environment.

Even as an adult your brain is changing and morphing to adjust to skill building and new information. We all know that children go through profound changes but we often underestimate the changes we are experiencing. As we learn new skills our brain processors rise to the challenge and adapt to the new demands.

Technology offers constant change and challenge. In an interesting article from SEED MAGAZINE This is your Brain on Facebook
“Everything you do changes your brain,” says Daphne Bavelier, associate professor in the Department of Brain and Cognitive Sciences at the University of Rochester. “When reading was invented, it also made huge changes to the kind of thinking we do and carried changes to the visual system.”
The study of adult brain plasticity, how the brain continues to dramatically change its wiring and function long after early development, has picked up speed in recent years as scientists realize that the brain is not static, but truly never stops reorganizing itself in response to the world. While in-depth examinations of what changes on a cellular and molecular scale remain very difficult in humans, indirect measures of brain changes, such as fMRI images, have strongly suggested that the adult brain is a highly malleable organ.
There is even evidence to indicate that video games may actually improve one's attention. But just like with everything, practice was the key ingredient to improvement. Practice leads to plasticity or in other words ... you can teach a dog new tricks.

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posted by Lisa A. McClure @ 1:16 PM  0 Comments Links to this post

Saturday, April 18, 2009

Facebook and Internet Explorer 8

Internet Explorer 8

Surprised you. Didn't I. Here it is Saturday morning and the title of my blog is almost technical. Facebook and Internet Explorer 8! I am going to try to make this post short and sweet. Here is what I experienced this week from a technical standpoint.

  1. For the past few weeks every time that I have opened IE 7 I have seen an invitation to download IE 8. Finally, I thought why not? So I did. It seemed to download efficiently and there were many new features to see and use.
  2. As a "member" of Facebook, I log on to Facebook about once or twice per day. I don't really have time to be on Facebook all day long taking surveys, tests, etc. But on the day that I downloaded IE 8 I went to Facebook and what do you know...there was a message at the top of my Facebook home page that said: ALERT! You are trying to view FACEBOOK using IE 6, please update your browser to IE 7!
  3. Are you kidding me? I would have understood if this alert message had said "You are trying to view FACEBOOK with IE 8, but Facebook is not compatible with IE 8. Until we have updated FACEBOOK to be compatible with IE 8, please view in Firefox."
  4. I let a few days go by and when I wanted to sign into FACEBOOK I did go to Firefox. But this became annoying.
  5. This morning I once again went to FACEBOOK on IE 8 and the strange warning message was gone, BUT the view was still screwed up (my technical term).
  6. Once again, on FACEBOOK I clicked on HELP and searched the phrase "Internet Explorer 8." What do you know, someone actually posted the solution to my problem: "While you are on Facebook: Click on "Tools" then click on "Compatibility View Settings". Facebook's web site will appear in the "Add this Website" box. Click the "add" button and you will be all set. Facebook will now be viewable with all of its features in IE 8!"
  7. Now I ask you: According to Facebook's Press Room, FACEBOOK has 200 million active users, don't you think that with 200 million active users that FACEBOOK could make sure their software is compatible with IE 8 or at least they could post a message that made sense and gave IE 8 users instructions of how to correct the view?

What I have just described to you is one of the new features of IE 8. That is a Compatibility View. The first time you visit a web site using IE 8 you will see a little box to the left of the "refresh button". Hover over this box and it says: "Compatibility View: Websites designed for older browsers will often look better, and problems such as out-of-place menus, images, or text will be corrected." GREAT!!!! This makes IE 8 worth it to me. There are other new features like, "re-open closed tabs", "InPrivate" and "Use an Accelerator."

I am sure many of you are saying to yourself, why does Judy use Internet Explorer when she could use Firefox, Chrome, etc? Habit...yes, I happen to feel comfortable with IE, as do many other people. And the bottom line is this: Webconsuls is responsible for designing and upgrading our clients' sites. As such, we are required to test new and upgraded sites in all browser types and versions.

Let me know what you think.

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posted by Judy Helfand @ 7:47 AM  11 Comments Links to this post

Saturday, April 4, 2009

Remember April 4, 1968, Martin Luther King

Today is Saturday, April 4, 2009. This is one of those historical days that stays in your mind. You wake up and think to yourself what is special about this date. And then you remember, April 4, 1968, Martin Luther King was assassinated.

In 1968 we didn't have cell phones, iPhones, the Internet, personal computers. We depended on learning about the news by radio and for the most part black and white television sets, and the newspaper. Your social networks were not virtual like Facebook, MySpace, YouTube; on the contrary your social networks were your friends, college classmates, co-workers, family members.

In 1968 I was a freshman at the University of San Francisco. Spring break was about to begin and I was not going home to San Diego. Here is a clip of the CBS Evening News, April 4, 1968.



As the years have passed, I remember April 4th for many reasons. "There are eight million stories in the Naked City. This has been one of them."

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posted by Judy Helfand @ 8:30 AM  0 Comments Links to this post

Saturday, March 7, 2009

Following Twitter Posts Can Be Exhausting

twiiter logo
It is Saturday, March 7, 2009, and I have a lot of work to do. And because I have so much to do this will be a very short blog post. I am sure you are relieved. This morning when I thought about what to write about, it occurred to me I could remind you that tonight most of you will have to remember to move your clocks forward one hour. Thankfully, living in Arizona I can scratch this task off of my list as most of Arizona does not participate in daylight saving time. Yeah! I won't be losing an hour of sleep tonight, unless I decide to read every-one's Twitter posts or tweets. Following Twitter posts can be exhausting and for the most part a waste of time.

Do I have a Twitter account? Yes. Why? Because one of my team members "hinted" it would be a good idea. Have I ever tweeted? No! Why? Because I don't have time and I am sure my 20 Twitter "followers" (notice Twitter calls them "followers", not "friends" like on facebook) could care less about what I am doing or thinking at any given moment.

So today I will just offer an observation: Twitter has been around since 2006. But, of late, it seems that one cannot just watch the news on TV or follow a news website for headlines, you must also follow the Twitter account for the newscasters. In 140 characters we are suppose to understand the essence of the tweet. Great! So let's see: you have the television on and you better be watching the television while sitting at your PC or with your laptop in your lap or with your Blackberry or iPhone in your hand. God forbid you would miss an important "tweet".

Now most politicians are tweeting. Hmmm...I am amazed they have time to tweet, given our current state of affairs. Priorities!

I have one final thought before I get to work for our clients and prepare the paperwork for my personal income tax return: Have you ever looked up the meaning of "twitter"? As a noun the #1 definition for the word "twitter" is "a trembling agitation." By the way, an agitator is "one who stirs up public feeling on controversial issues". Imagine if Twitter's inventors chose to call Twitter "agitator"? Twitter sounds so much more innocuous, we tend to think of that cute little beloved "Tweety Bird". So, today, twitter away or tweet with your followers...I have work to do.

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posted by Judy Helfand @ 6:53 AM  1 Comments Links to this post

Tuesday, February 17, 2009

Facebook's New Terms of Service Causes Social Uproar

Facebook recently changed their Terms of Service regarding the ownership of the content you upload to their social network. Previously when material was deleted from your account or an account was closed the material connected to that account would be removed as well.
You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.
A very important note to this amendment is that privacy settings are still enforced. If you have posted something from full public view the privacy settings are also retained in perpetuity.

It was a post at The Consumerists an article entitled Facebook's New Terms Of Service: "We Can Do Anything We Want With Your Content. Forever." which started the uproar.

Mark Zuckerman, Facebook CEO, has responded to the stir on his Facebook Blog
Facebook's CEO Mark Zuckermans response.
A couple of weeks ago, we updated our terms of use to clarify a few points for our users. A number of people have raised questions about our changes, so I'd like to address those here. I'll also take the opportunity to explain how we think about people's information.

Our philosophy is that people own their information and control who they share it with. When a person shares information on Facebook, they first need to grant Facebook a license to use that information so that we can show it to the other people they've asked us to share it with. Without this license, we couldn't help people share that information.

One of the questions about our new terms of use is whether Facebook can use this information forever. When a person shares something like a message with a friend, two copies of that information are created—one in the person's sent messages box and the other in their friend's inbox. Even if the person deactivates their account, their friend still has a copy of that message. We think this is the right way for Facebook to work, and it is consistent with how other services like email work. One of the reasons we updated our terms was to make this more clear.

In reality, we wouldn't share your information in a way you wouldn't want. The trust you place in us as a safe place to share information is the most important part of what makes Facebook work. Our goal is to build great products and to communicate clearly to help people share more information in this trusted environment. ...

I doubt this is the end of this conversation.

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posted by Lisa A. McClure @ 9:37 AM  1 Comments Links to this post

Saturday, February 7, 2009

Technically speaking, He's Just Not That Into You

Have you seen He's Just Not That Into You? This film opened yesterday and since today is Saturday I thought I would provide a little preview of this romantic comedy. Technically speaking, He's Just Not That Into You, was not on my to-do list for February 6th, so I have not yet seen the movie, but I have seen the previews. I think this is one of those films that I might be able to convince my husband, Dennis, to see. Why? Eye candy! There are enough "big" stars, both men and women, in this film to keep everyone happy for 129 minutes. For your convenience, I have included a trailer for the movie in this post. You will see that the producers feel that the basic interactive groundrules for men and women are established when we are very young children, which is "he says one thing, but means another" and "she hears what she wants to hear". As an aside, I remember my first little boy "friend". In 1954-55 we walked to kindergarten each morning holding hands. His name was Raymond Wood. I think he was always nice to me!



Ok, here is the scoop: He's Just Not That Into You is based on a self-help book that was written by Greg Behrentdt and Liz Tuccillo. No, neither Greg nor Liz is a psychologist. Both were writers for Sex and the City, they based this book on a famous line from the 6th season episode called "Pick-a-little, Talk-a-little" which originally aired July 13, 2003(yes, the episode title is the name of an annoying song from The Music Man). Six years later and with a reported budget of $25,000,000 we now have a romantic comedy that will either make you laugh or help you escape today's crazy technical world for two hours.

Probably the most poignant message in He's Just Not That Into You is this: In today's world, unlike when I was wondering "why doesn't HE call?", a person can't just expect to hear from someone via a landline phone, they need to worry about every known "SOCIAL NETWORK": myspace, facebook, youtube, plurk, plugoo, brightkite, ping, twitter, yammer, and the fatal text messaging via the cell phone. As Mary, played by Drew Barrymore, says: "It's exhausting!"

The fact is love, or what we hope will turn into love, makes us do foolish things. We are all guilty of this, we are human. In 1965 Martha (Reeves) and the Vandellas released "Love Makes Me Do Foolish Things", it never made it to #1, but many of us loved this song, because in 1965 and for a long time after that, our social networks consisted only of a phone and the Friday night mixer (dance). This song made us cry and if we were really lucky that special someone would ask us to dance and we would forget all our troubles. Escape!



So for this Saturday: Dance to this music,take a break and go away with your friend. Go to the movies or rent a movie,love the one you're with, and let me know how this works out for you, write a comment on my blog post.

P.S. For the record, if you are wondering what happened to little Raymond Wood. We continued through grade school together as friends. After that we lost touch. In 2006, my mother passed away. As I stood outside the church waiting for her funeral to begin, I looked across the crowd and there stood Raymond. He walked over to me, put his arms around me and said "I wouldn't miss being with you today." Precious memories, indeed!

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posted by Judy Helfand @ 6:53 AM  5 Comments Links to this post

Friday, January 30, 2009

We Should All Thank Lilly Ledbetter

Forty years ago this month I entered the real work force. A real job with Wells Fargo Bank. I was all of 19, recently married and had dropped out of the University of San Francisco. This real job had the same grade and pay of a teller, but the Human Resource Officer who interviewed me thought I might be better suited to a desk job with limited "face to face" contact with the public! I was paid $370 per month. (Let me save you some time, that computes to $2.13 per hour.) I was assigned to the Monthly Payment Loan Center as a Payoff Clerk and my desk was located on the 3rd floor of the Wells Fargo Bank World Headquarter's building at 44 Montgomery, San Francisco, Ca. The building was new, completed in 1966 and it was the tallest building in San Francisco between 1966 and 1968. While my blog today is somewhat personal regarding my resume, I want to dedicate it to Lilly Ledbetter. We should all thank Lilly Ledbetter for her relentless pursuit of justice which resulted in the eventual passing and signing of the Lilly Ledbetter Fair Pay Act of 2009. It has been a long 40 years!

If you are not familiar with Lilly's case against Goodyear Tire and Rubber Company, then I invite you to read about it. After the Equal Pay Act of 1963 was passed most Americans probably felt protected by the law, but for women in the work place there has been an undercurrent sometimes barely noticeable, nevertheless palpable. Let me explain how this phenomena works. When you are hired by a large company, a well established company (Wells Fargo was founded in 1852), there is a presumption of trust. After all this is a bank and we all know that the basis of banking is that of a fiduciary. So is a 19 year old woman suppose to see red flags when in the interview process she is asked what kind of birth control measures do you use? Should the 19 year woman question why as an employee of the company she has no maternity insurance coverage, but the wives of male employees do? Should the 19 year old woman question her manager (a man) when he reminds all employees that they will be subject to termination if they meet with union leaders?

By 1972 I did start to ask questions, but I didn't have the time or money to fight for the cause...so I resigned from Wells Fargo and returned to college full time. By 1974 I received my B.A. in Social Work and went back into the work force, only to find myself once again in the banking industry. In 1978 I was hired by Crocker National Bank and by early 1979 (at the age of 29) I was an Assistant Vice President of Consumer Loan Administration. I worked in the Crocker Bank Tower located at 611 S. Grand Avenue, Los Angeles, CA. By this time, no one questioned my birth control measures (except my immediate Vice-President when he promoted me to AVP and then said with a chuckle: "Now, don't get pregnant!"), women employees now had maternity coverage, and unions just never came up in conversations.

In late 1980, I gave birth to my first son, Aaron. I resigned from Crocker Bank in the Spring of 1981 and it was purchased by Wells Fargo in 1986. I did not return to the banking industry until October 1985. By then I was 36 years old and we had just relocated to Conway, New Hampshire, with our two young children. Dennis and I met with a Commercial Loan Officer of Indian Head Bank North to discuss purchasing a country inn. After reviewing our business plan and resume, the gentleman looked at me and said: "Can we set this loan application aside and talk about hiring you?" He had me! After all, we were new in this community and if one of the most prestigious banks in the state was willing to offer me a job as a loan officer, two blocks from our home with medical benefits for the whole family then why not accept it?

I worked for Indian Head Bank North, was promoted to Vice President, and continued there even after we purchased Cranmore Mountain Lodge in 1986. But in 1988 Indian Head Bank was purchased by Fleet Bank and by 1989 most of the senior officers had been offered a severance package. I resigned my position in November 1989. Fleet Bank was purchased by Bank of America in 2003.

What you need to understand is that I always suspected that I did not receive equal pay for equal work in the banking industry. And now you are probably wondering why didn't I pursue it. The answer is complex: First, most companies use what are referred to as pay grades. According to Wikipedia a "Pay grade is a unit in systems of monetary compensation for employment. It is commonly used in public service, both civil and military, but also for companies of the private sector. Pay grades facilitate the employment process by providing a fixed framework of salary ranges, as opposed to a free negotiation. Typically, pay grades encompass two dimensions: a "vertical" range where each level corresponds to the responsibility of, and requirements needed for a certain position; and a "horizontal" range within this scale to allow for monetary incentives rewarding the employee's quality of performance or length of service."; Secondly, in most large companies you are subject to termination if you discuss your compensation level with other employees. So there you have it in a nut shell, put the woman in a pay grade that is the same as the men performing the same job, but start her in the bottom of the pay range and then make it clear that if she discusses her compensation she will be fired; Third, if you really want to keep her in tow, then give her a title, like Vice-President. It is all about TRUST!

Tonight I had the opportunity to read about Lilly Ledbetter's suit. As I read through the history of the case, I finally came to the Supreme Court's ruling against Lilly. Again, according to Wikipedia: "Justice Alito delivered the opinion of the court. The Court held that according to Title VII, discriminatory intent must occur during the 180-day charging period. Ledbetter did not claim that Goodyear acted with discriminatory intent in the charging period by issuing the checks, nor by denying her a raise in 1998. She argued that the discriminatory behavior occurred long before but still affected her during the 180-day charging period. Prior case law, the Court held, established that the actual intentional discrimination must occur within the charging period. The Court also stated that according to those prior cases, Ledbetter’s claim that each check is an act of discrimination is inconsistent with the statute, because there was no evidence of discriminatory intent in the issuing of the checks." So basically, they ruled against Lilly because she did not file her complaint within the 180-day charging period.

As I read this decision I immediately thought of the standard operating procedure for most companies, you are subject to termination if you discuss your compensation level with other employees. That being the case how could one ever hope to meet the requirement to file a complaint within the 180-day charging period?

It took the only woman on the Supreme Court, Justice Ruth Bader Ginsberg, to point out the idiocy of this ruling by presenting the dissenting argument. Quoting from Wikipedia: "Justice Ginsburg dissented from the opinion of the Court, joined by Justices Stevens, Souter, and Breyer. She argued against applying the 180-day limit to pay discrimination, because discrimination often occurs in small increments over large periods of time. Furthermore, the pay information of fellow workers is typically confidential and unavailable for comparison. Ginsburg argued that pay discrimination is inherently different from adverse actions, such as termination. Adverse actions are obvious, but small pay discrepancy is often difficult to recognize until more than 180 days of the pay change. Ginsburg argued that the broad remedial purpose of the statute was incompatible with the Court's "cramped" interpretation. Her dissent asserted that the employer had been, "Knowingly carrying past pay discrimination forward" during the 180-day charging period, and therefore could be held liable."

So here's to Lilly. She fought the fight and she won the battle (not necessarily the war). On January 29, 2009, President Obama signed the Lilly Ledbetter Fair Pay Act of 2009 (With the revised statutory language, the majority opinion's interpretation referenced above is no longer valid, and the law now conforms to the interpretation advocated by Justice Ginsberg in her dissenting opinion). Lilly will never be financially compensated by Goodyear or any government agency. She led a fight for all of us and for that we should be thankful.

P.S. Today's image is a collage of some of my business cards from over the years. What a hoot...great titles, with almost always unequal pay! And for the record, over the years I fought many battles with my employers over equal treatment. In 1989, I refused to sign my severance package under threat of non-payment. The reason? It contained a clause that I was not allowed to discuss the terms of the agreement with fellow employees. I wonder why? Could it be that the packages were not equal? I knew they were not, I didn't sign, but they paid me my severance. To think how the battles might have been waged differenly with the Internet, YouTube, Facebook, Blogs, Twitter...dare to imagine!

Judy Helfand's Business Cards

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posted by Judy Helfand @ 10:38 PM  1 Comments Links to this post

Saturday, January 17, 2009

Passing the torch on January 20, 2009

On Tuesday, January 20, 2009, I for one will break from work and watch as Barack Obama takes the oath as the 44th president of our United States. I expect it to be a hope-filled day, one that I will share with my husband and children. We as a family and nation will be passing the torch on January 20, 2009. As I write these words it occurs to me that there are very few inaugurations that I clearly remember. Some I was too young to remember (Eisenhower-1953), some I choose to forget (Nixon-1969, 1973; Bush-1989, Bush-2001, 2005), some I cannot forget (Johnson-1963; Ford-1974), and one that will always "light the corners" of my mind (Kennedy -1961).

Last evening I re-read John F. Kennedy's Inaugural Address from January 20, 1961. Most of us know some of the memorable lines like "the torch has been passed to a new generation of Americans", but how many of us remember the rest of this passage? I am sure not many, so let me share them with you here:

"Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans-born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage-and unwilling to witness or permit the slow undoing of those human rights to which this Nation has always been committed, and to which we are committed today at home and around the world."

Videos of Kennedy's speech are remarkable to view.



President Kennedy's strong hopeful words are still applicable today, sans "born in this century", as now we are in the first decade of a new century. On Tuesday I will listen carefully to President Obama and I will hope that somewhere in his speech there will be inspiring words that my children will be able to remember and quote 48 years from now.

Yes, there is a lot of excitement about President-Elect Obama's inauguration. Newspapers, magazines, radio, network television, cable television, the Internet, YouTube, My Space, Facebook, Twitter are all participating in this magical event, cashing in on "hope." Yesterday I learned that Microsoft is partnering with CNN to "photosynth" the inauguration and they want your assistance. You can be part of history by submitting your captured photos.

The torch is passing to you, to our new President, to our future. Let's make the best of it!

Joseph R Eagen-Circa WWII
P. S. This post is dedicated to my father, Joseph Raymond Eagen. He was born January 17, 1918, eight months after John F. Kennedy(May 29, 1917). Like President Kennedy, my father was born to first generation Irish Catholic Democratic parents and he served as a Naval Officer in WWII. It occurred to me this morning that the very first time I posted for this blog I wrote about my father as being an original social marketer. Daddy, Happy Birthday!

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posted by Judy Helfand @ 6:17 AM  1 Comments Links to this post

Sunday, January 11, 2009

Social Networking with Smule Zephyr

Social Networking permeates everyone's life in one way or another. It is fair to say that just about everyone is looking up old friends and classmates with Facebook and Myspace. Those two forms of social networking certainly come in handy for keeping in touch with people who are geographically undesirable.

The iPhone is where a lot of social media is taking place. People can now update their status, upload pictures, and chat with their phone. The host of applications available to communicate with around the world is amazing.

Smule released a new application last week that is pretty neat and worth taking a look at. Social Networking with Smule Zephyr has a beautiful interface for sharing messages around the world. Zephyr is not as precise for communication as some of the other social media applications; however, it is neat to get a message from China or some tiny island in the South Pacific. You can draw or write messages with wind and snow, every time you touch the screen it makes a beautiful sound. If you like the message then you have the choice to keep it traveling around the world.

Zephyr and other Smule products make Social Networking and Social Media fun and Interactive. They satisfy the human wonder of what people around the world are doing right now? And maybe, just maybe, we are doing the same thing at the same time.

smule
zephyr
world mode
japanese caterpillar

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posted by Daniel Helfand @ 10:27 AM  1 Comments Links to this post

Tuesday, December 23, 2008

Social Shopping E-commerce and Ugly Christmas Sweaters

Polyvore is an example of social shopping. Think paperdolls for your computer. It is free and easy to sign up. Software loads easily and quickly and enables you to begin to gather images to create collages (mashups to the uninitiated). Here is a brief tour.



Polyvore's social community focuses on fashion and interior design. Active Polyvore members range from design students, small boutique owners, professional stylists and the general shopping public.

Sets (or mashups or styleboards) can then be shared by embedding them into your blog with an embed code, shared via Facebook application or email.


HollyDay Party by xxhoLLy1089xxx

Some holiday "out of the box" sharing from Webconsuls, LLC.

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posted by Lisa A. McClure @ 9:24 AM  0 Comments Links to this post

Monday, November 3, 2008

Are Filters Important? Ask Sarah Palin



Spam comes at us from many directions. It is estimated that on any given day 88% to 98% of emails sent across the internets are spam or virus laden. That begs the question, how good are your filters? Do you get 1 bad email a day? an hour? a week? Or has email become such a wasteland of spam that you no longer bother to read it and go directly to instant messaging or Facebook and Twitter. It looks to me like Sarah Palin needs to check her filters, as no "Flapper" should have ever let that kind of call thru. (a Flapper being the human equivalent of a filter.)

As Sarah found out, it is a good idea to check your filter regularly. Like your car, not just to see what has been caught, but also to decide if too much junk is getting thru.

Here at Webconsuls we use GMail for our domain email. Today I bet Palin wishes Google had a service that could filter her calls, perhaps when Grand Central comes outa beta.
.

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posted by Darin R. McClure @ 7:29 AM  0 Comments Links to this post

Friday, May 2, 2008

How easy is it to join a social networking website?



Social Networking websites such as MySpace, Facebook, and LinkedIn are growing and some people still don't know about them. It's easy to make an account. Simply sign up and see how many of your friends are on there. Then, view their friends profiles and see how you can relate to them or find their knowledge or connections useful to you.

It's a great way to expand your social network and get to know more of your friends friends.

Everyone's on there, are you?

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posted by Malik Moosa-Soomar @ 9:56 AM  1 Comments Links to this post

Friday, November 16, 2007

Facebook Ads

Facebook founder Mark Zuckerberg put Facebook Ads this way:

"Nothing influences a person more," he said, "than a recommendation from a trusted friend."

Reach the exact audience you want with relevant targeted ads.

contact us for help.

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posted by Darin R. McClure @ 10:13 AM  0 Comments Links to this post

   
 
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