You Tube and social media marketing go hand and hand on the internet today. This week I made a You Tube video for the Seaward Inn in Rockport, MA. The video has jazz music performed by The Barbara & Al Boudreau Jazz Trio and has pictures of Seaward Inn's property. It gives viewers an idea of what they will enjoy when they stay at the Inn. Not only will you witness the beautiful views at the Seaward Inn, but every Sunday during their season the Inn has "Sunday Mornings Live" which features various well respected local musicians.
After the video was uploaded, Seaward Inn received a subscription notice from another Jazz musician in New England. When people subscribe to your videos a link back is automatically placed on their You Tube profile page. Every link someone sets up that goes to your videos and your website helps in a number of ways. Not only will more people be able to find your video and in turn your website, but also, subscriptions will help increase your overall presence on the web. On top of having your video on You Tube and Google Video, you can also embed your You Tube video right into your website; now you have three major points of contact from the beginning. The more one way links a website or something web related has, the more Google favors your website.
Social media marketing with mediums like You Tube and Google Video are great ways to share with the world who you are and what you are about. Every day more and more people use You Tube to search for new media which makes You Tube a great platform for social marketing. If you are a Webconsuls' client, and a video is something that would interest you for your website, be sure to let us know.
Have you ever been to Rockport, MA? I have not, even though I lived in New England for 12 years. Amazing, isn't it? For 12 years I lived in New Hampshire, but my life as an innkeeper didn't allow for much leisure time to visit all of the beautiful spots that New England has to offer. But this summer I was able to get to know Rockport, MA and more particularly The Seaward Inn because innkeeper, Nancy Cameron-Gilsey (a Certified Social Worker!), requested that I help her update her website. You see Nancy has been a Webconsuls' client since November 2000; in fact The Seaward Inn is one of our oldest clients, both literally and figuratively. On May 7, 2009, The Seaward Inn will open for their 65th Season! This being Saturday morning I invite you to learn a little more about The Seaward and Rockport, MA. It was 1945, well before Nancy's birth, when Nancy's parents first purchased the large home situated on five acres in Rockport, overlooking the Atlantic Ocean. World War II had ended and Roger and Anne Cameron opened their home to summer guests. Rockport is a small town about 25 miles north of Boston and it sits on the tip of the Cape Ann Peninsula. Rockport is picturesque; in fact, Walt Disney Productions has listed Rockport Harbor as one of the ten most scenic places in the United States. Rockport is just a short drive from Gloucester, MA, which you will remember from the movie and book, The Perfect Storm (2000). And, yes, the cast and crew stayed at The Seaward during the filming of this fabulous movie. But I digress...back to the website update. Nancy's site is not large, about 15 pages. It was designed many years ago, prior to Webconsuls being retained to do the search engine optimization(SEO) for the site. The site update started with a simple inquiry from Nancy about how to incorporate new photos and how to upgrade the information found on her "Area Attractions" page. I told Nancy I would review the site and then my research began in earnest. Since I love history, I found myself reading everything I could find about Rockport, Dogtown, Motif #1, and then I had long conversations with Nancy about all the famous guests that she and her family have welcomed to the inn. It was all so interesting. As the weeks progressed, Nancy and I stayed in touch. She sent me the new photos, shared the history of the inn, and introduced me to her long time employee...Rose Marie Leal. Then one day Nancy and Rose told me about their latest adventure at The Seaward...their "Sunday Morning Live" series. Their Sunday Buffet by the Sea features live musical entertainment and it is open to the public. With this bit of information Rose and I went into high gear and a video was born, with the help of our Support Technician, Dan Helfand. You can enjoy the video here featuring images of The Seaward and the music of The Barbara & Al Boudreau Jazz Trio.
I look forward to visiting The Seaward Inn, touring Rockport, meeting Nancy and Rose in person. I am glad I had the chance to work on this project with them; it was a labor of love for them and became one for me. Having been an innkeeper and knowing what this life is like, I know that every decision you make is for your guests and Nancy and Rose work very hard to make every visitor feel welcomed. So, if you have never been to Rockport, why not put it on your short list? Remember, The Seaward is only open from May through October every year. Tomorrow The Seaward Inn will close out their 2008 season, winter will come and go, and just as sure as the daffodils and crocus will bloom next spring, Nancy will be ready to welcome guests for their 65th season. I am sure her parents would be very proud.
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