About Webconsuls

Webconsuls, LLC is a web development company organized in 1999 by Dick Fay and Dennis Helfand, both retirees from Atlantic Richfield Company/ ARCO Alaska.  Judith Helfand, an information technology / business systems analyst joined as a full partner in 2006. 

Each partner has an extensive corporate background. Furthermore, Dennis and Judy owned and operated a large country inn located in the White Mountains of New Hampshire. This hands-on experience in successfully running a small business allowed us the opportunity to learn the basics of internet marketing dating back to 1995. Our individual corporate careers and small business ownership is complimented by our community involvement with such non-profit organizations  as:

• Alaska Light Opera Theatre
• Mount Washington Valley Theatre Company
• Mount Washington Valley Chamber of Commerce
• Country Inns In the White Mountains
• Mount Washington Valley Ski Touring Association
• California Repertory Company
• Redondo Beach Chamber of Commerce
• Newport Beach Chamber of Commerce
• Tucson Metropolitan Chamber of Commerce
• Tucson Hispanic Chamber of Commerce

Webconsuls has an extremely capable team of web professionals and their information is contained on the “Team Page.”

Clients - Web Presence Marketing Philosophy:
The vast majority of our clients come to us with existing web sites; however these sites are not being easily found on major search engines or if found, are not generating enough traffic, conversions and revenue. We approach these challenges not as “web guys,” but as business professionals who understand why clients seek our services. We know that their web sites must become a more important component of their revenue stream and profitability.

We specialize in search engine optimization (SEO), high positioning for targeted key words and other traffic-generating services. In early 2007, we added social media optimization (SMO) “specialty services” to generate additional web presence through on-line social networking communities.

SMO and SEO are related, yet quite different. In SEO, people use search criteria to find those web sites containing relevant information: in SMO, your web site finds the targeted people / markets via social communities. The SMO activities are changing daily, and include local search, Maps, Google Places, Google Earth, digital images, videos /vlogging, site / product reviews, blogs, accessibility with mobile devices, etc. Commercial companies “are well served” to pursue organic positioning, pay-per-click marketing and an assortment of social media opportunities.

Traditional Internet marketing is primarily about web sites being found by “Search” for the right keywords. Given all the books and literature devoted to SEO, it is not any more complicated than this basic premise. In web marketing, we believe the “primary” targeted audience is never the consumer, but rather the major search engine spider. Your / our focus is to “convince or entice” the spider (also crawler or robot) to index and rank highly, the various site pages via desired keywords and keyword phrases. The consumer is, by definition, relegated to being of secondary importance; if the search engine does not rank the site highly, the consumer will rarely, if ever, view the material presented. However, once the web site is accessed, design appeal, navigability ease, content information, functionality and other components take center stage. This approach has been part and parcel of our philosophy since the company was formed.

Few web designers understand these concepts and the ones that do, we often find cannot build web sites to satisfy these basic requirements. (That is how Dick and Dennis got started in building new web sites, as occasionally we found it more economically feasible to start over with a “tear-down,” as opposed to try and resurrect a poorly designed web site).

We display all of our clients on our web site, with links to their sites, as we are not fearful that competitors will be able to approach them. We have every confidence that they are appreciative of our work. Most of these clients have been with us for several years and if anything, tend to order additional services based upon our performance.

Web Site Marketing Activities

Web marketing today {or search engine optimization (SEO / SMO)} is extremely technical and labor-intensive. Depending on the size of the marketing program, clients are supported through a large number of activity areas, some of which are listed below

Typical activities

• Underside web site positioning enhancements, i.e. Meta tags, Alt tags, etc.
• Search Engine and directory registrations
• Registrations on specialty engines and directories
• Organic, natural positioning activities
• Pay-per-Click Administration: Yahoo/BING, Google, etc.
• Use of 3rd party bidding software in Pay-per-Click
• SMO Specialties: i.e.
  Blogs, videos, Podcasts, Mobi sites, accessibility/compliance.
• One-Way, “Inbound” link programs (optional)
• Google, MSN/BING/Yahoo site Map feeds
• Local Maps inclusion, i.e. Yahoo/BING, Google Places
• Database, back-end, broadcasting features (Optional)
• Use of Robot.txt for Search Engine “spidering.”
• E-Commerce, Shopping carts
• Broken link checks
• Web site validation
• Newsletters to keep clients current on opportunities and business development tools
• Webconsuls’ Blog